忠魂命名
渠道酒的品牌突围之路
军徽作为军队的标志图案，通常与军旗紧密相联。古代军徽多采用图腾式样，近现代以来，军徽的国家性、政治性逐渐增强，不少军队把国徽或政党徽章作为军徽的核心图案。军徽的意义和作用与军旗相似，都具有标志、象征和作战功能，其标志和象征的精神内涵，与军旗也是一致的。
As a military badge logo design, it'susually closely linked with the flag. Ancient emblem often used totem style, since modern, with the increasing importance of national political badge, many troops make national emblem or party badge emblem as the core pattern. Emblem and flag are of the same significance and similarity, which has many more functions, the sign and symbol of the spiritual content is also consistent with the flag.
不同的是，军徽在使用上较军旗更为广泛、灵活。它不仅悬挂或建筑于庄重场合，而且绘制于武器装备以便于作战中识别敌我，更多的则是用作军兵种符号、帽徽、领花、奖章、勋章及其他服饰的中心图案。纵观古今中外，不管何种样式的军徽图案，不外乎代表一支军队的职责与使命。
The difference is that in the use of badge more extensive than the flag, flexible. Not only does it hang or building in a solemn occasion, but also plotted on the weapons and equipment in order to combat identification friend or foe, the more it is used as a military branches symbol, badge, collar flower, orders, medals and other apparel center pattern. Looking at all times, no matter what the style badge design, represents nothing more than a military duty and mission.
忠魂这两个字的品牌命名很直接明了地展示了人民军队的精神内涵，对国家和人民的忠心。先知命名设计的这一系列形象设计，抓住了忠魂这个核心，使用了非常粗犷、豪迈的行书，给人一种铁血忠魂的感觉。上面的图标也是简洁明了、内涵深厚的，一个大大的五角星放在中心，醒目而具有视觉冲击力。整个形象大气雄浑，给人一种心灵上的震撼力。
The Chinese characters Zhonghun is very straightforwardly demonstrated the spiritual content of the people's army, which is loyal to the country and the people. PWevin use a very rough, bold script, delivering a message of loyalty, which is concise and profound. A big five-pointed star is put at the center, which has a striking visual impact.
