金佳谷物
传统品牌的二次定位
江西金佳谷物股份有限公司是经江西省人民政府批准设立，是江西省第一家从事粮食产业化经营的股份制科技型企业。公司成立以来，一直致力于“从农田到餐桌”完整产业链安全的宣传和建设，凭籍“科技创新、以人为本”的现代经营理念，采取“专业化、集约化”的形式，突出“金佳”产品品牌的生态内涵。
Jiangxi Jinjia Cereals Co., Ltd., approved by the Jiangxi Provincial People's Government, is the first science and technology joint-stock enterprise engaged in food industrialization. Since its establishment, it has been committed to "from farm to table" with publicity and construction of a complete industrial chain safety. By "scientific and technological innovation, people-oriented" modern philosophy, the company applied "specialized, intensive" form and highlights the "golden good "product brand ecological connotations.
金佳公司生产的“金佳”系列大米获得了“中国名牌产品”、“全国免检产品”、“绿色食品”、全国“放心米”、省“放心粮油”和“江西省名牌产品”等诸多殊荣。在打造品牌的同时，公司严格按照现代企业管理制度的要求，建立了一套完整的内部管理制度和适合自身特点的组织结构，拥有一支集农业专家、粮食加工、技术开发、市场开拓的高素质的经营管理队伍，目前已发展成为以生产“金佳”系列优质米为龙头和其它产品经营并举的农业产业化龙头企业。
Jinjia series of rice produced by Jinjia Cereals company won the "China famous brand product", "the nation inspection-exempted products", "green food", the "m", "rest assured grain and oil" and "brand-name products in jiangxi province" and so on many awards. At the same time, the company strictly be in accordance with the requirements of the modern enterprise management system, and set up a complete set of internal management system and organizational structure of suitable, agricultural experts, food processing, technology development, market development of high quality management team.
金佳谷物将自己的产品定位于农产品中的高端产品，讲求精益求精，严格把守质量，所以，先知命名设计在为其进行形象设计时，选用了很多与公司理念和产品特征相关的因素。形象中的图形首先从外形上看，像是成熟的稻米，其次，也像一双双向上托起的手，代表着企业对消费者健康的关爱，最外面的盾形则不失为对消费者的承诺。整个形象选用深绿色，是健康与环保的象征，非常符合农产品的特征。
Jinjia Cereals positioned itself as the high-end agricultural products, and strictly guaranteed the quality, strives for perfection, so Wevin chose a lot of factors associated with the corporate philosophy and product characteristics. The logo is composed by mature rice and holding hands which symbolized humanistic pursuit——health, nutrition,high quality as well as environmental protection.
