中铁信
区域品牌的全国拓张之道
中铁信息工程集团（简称中铁信）是经铁道部批准、在国家工商局备案、北京市工商局注册成立的高新技术企业集团，集团以其强大的网络、技术、资金和管理资源面向IT市场，为社会提供服务，但主要仍针对铁路行业市场。
China Railway Information Engineering Group is high-tech enterprise group approved by the Ministry of Railways, the SAIC filing, Beijing Industry and Commerce Bureau. With its strong network, technology, capital and management resources, it provides services for the IT market, community, and mainly for the railway industry.
经过十余年的不懈努力，集团已拥有员工3,000余人，形成了覆盖各大中城市、辐射全国的网络化结构，是全国范围内网络化IT服务实力最强的企业之一。中铁信以诚信为本、以服务为核心价值、以学习和创新为源动力、坚持不断进取的信念，凭借强大的网络、技术、资金和管理资源面向IT市场，通过先进的信息技术应用为用户的信息化建设提供一流的服务。
After more than ten years of unremitting efforts, the group has a staff of 3,000 people, forming a covering major cities, the radiation of the network structure, is a nationwide network of IT services and serve as the core value of learning and innovation as the driving force. It insists on progressive beliefs. With a strong network of technical, financial and managerial resources, it provides first-class service for IT market through advanced information technology applications.
中铁主要面向铁路市场，进行网络化IT服务，所以，行业属性决定了它必须要有较高的技术含量。先知在为其做品牌设计时，综合考虑了以上因素，形象的图片像是相互交织的三个椭圆环形，就像是公司服务的全国性的网络一样，寓意鲜明。白色的网络配着深蓝的底色，对比非常鲜明，容易吸引受众的注意，便于识别，上面环绕着的是公司的品牌理念，宣传直接到位。
China Railway mainly provides networked IT services for the railway market, so the industry attribute determines that it must have a high technical content.Wevin considered all the above factors when designing the logo. Tntertwining three elliptical ring in the logo means that company's services are like nationwide networks. White and a dark blue background network makes a very clear contrast, which is easy to attract the audience's attention.
