瑞意投资RAISSUN
飞天汇祥云，入海聚浩瀚
项目背景：
北京时代华人投资有限公司，是国内一家涉及房地产、金融等投资领域的综合型投资集团公司，公司经营范围包括项目投资，投资管理，资产管理，投资咨询，房地产开发等。具有出色的体育、旅游、文教、养生等主题旅游度假地产项目的开发和运营能力。为适应公司国际化战略发展的需要，时代华人投资有限公司决定重新对企业中英文名称进行改造，以适应新的发展形势。
Background of the project:
The Beijing times Chinese Investment Co. Ltd., is a domestic involved in real estate, financial investment field comprehensive investment group company, the company's business scope includes project investment, investment management, asset management, investment consulting, real estate development. Excellent sports, tourism, culture and education, health and other theme tourist resort real estate project development and operation ability. In order to meet the needs of corporate strategy development, times Chinese Investment Company Limited decided to re name for the enterprises in English, to adapt to the new situation of the development.
项目要求：
先知中国全面深入了解投资金融行业，认为金融行业主要强调公司的实力及投资保障。因此，根据其行业属性，名称最应该突出的大气，平稳，以此来使客户能够更加安心的进行交易。鉴于品牌推广和发展的需要，名称还应该体现出企业的永续性，长久性。 企业品牌名称应简洁、大气、突出国际化特征，内敛而不张扬，与公司已确定的标识设计理念保持一致，英文名称发音2-3个音节，通过.com的域名注册。
The project requirements:
The Wewin Chinese comprehensive and in-depth understanding of investment in financial industry, finance industry mainly emphasizes on the strength of the company and investment protection. Therefore, according to the industry attributes, name should be the most prominent atmospheric, stable, in order to make the customers to feel more secure transactions. In view of the need for brand promotion and development, name should also reflect the corporate sustainability, permanent. The enterprise brand name should be concise, atmospheric, prominent internationalization features, introverted and not make public, logo design concepts have been identified is consistent with the organization's name, English syllable pronunciation 2-3, through the.Com domain name registration.
解决方案：
先知中国最终为其命名“瑞意”，意为称心如意的投资选择，名称既体现了该投资品牌的安全可靠性，同时也寄寓了对品牌长久稳定发展的美好祝愿，其英文名称“RAISSUN”则处于其受众英文水平高低不齐的考虑，用最简单的拼音组合而成。此次的全新的名称为其投资发展打开了良好的开端 ，助力企业形象有了本质的提升。
The solution:
China's final Wewin named for its "Rui Yi", meaning a desirable investment choice, the name embodies the safety and reliability of the investment in the brand, also expressed to the brand long-term stability and development of the good wishes, its English name "RAISSUN" is in the audience English level uneven consideration, with the most simple Pinyin assembly. The name for the new investment development opened a good start, power enterprise image with essential promotion.
