威耐尔WINERGY
运动由我,WINERGY
背景：
新公司坐落于首都北京，由华威国际香港集团有限公司投资，集生产研发、配送、销售为一体的具有自主品牌的体育用品公司，公司遵循“勇敢、诚信、服务、创新”的企业精神，通过标准化生产，专业化经营、规划化管理、人性化服务，专注于体育用品领域。公司力争通过品牌的推广，资源的整合，渠道的建设，广泛服务于全民健身运动事业，满足用户需求，成为中国知名的体育用品品牌。
Background:
The new company is located in the capital Beijing, by Huawei international Hongkong group limited investment, set research and development, production and distribution, sales of own brand sports supplies company, the company follow the "integrity, service, bold, innovative" spirit of enterprise, production through the standard, professional management, planning management, human nature service, focus on the field of sports activities. Companies strive to through the promotion of brands, the integration of resources, the construction of the channel, the wide range of services in the national fitness sports business, to meet the needs of users, become Chinese well-known sports brand.
洞见：
先知中国命名在体育用品领域有丰富的服务经验，创意过很多体育行业的公司名及品牌名，新公司名承担着适合中国人运动需求，又能体现产品特点的名字，并进行品牌的推广。先知中国命名经过调查分析，并与华威国际香港集团高层经过多次沟通，将为品牌提供了“力量”“耐用”“国际化”等基本特征，并为新品牌做清晰明了的定位。
Insight:
The Wewin Chinese named rich service experience in the field of sports activities, creative a lot of sports industry company name and brand name, the new company name bear for Chinese motion requirements, and can reflect the characteristics of the product name, brand promotion and the. The Wewin China named after investigation and analysis, and Huawei international Hongkong group senior after repeated communication, will provide a "power" brands "durable" "internationalization" and other basic features, and for the new brand to make the positioning clear.
解决：
通过深度沟通及访谈，先知中国命名事业部经过艰苦努力及大量的查询工作，创意出“威耐尔”这个响亮大气的名字，这个名称商标注册及公司工商注册都能通过。“威耐尔”命名很好的体现行业特征，且易于记忆，获得了客户管理层的高度认可，英文品牌命名“WINNERGY”，以胜利作为品牌基因。LOGO设计以W为基础，简洁大气，识别度高，在后期应用中起到了良好的效果。
To solve the:
Through the depth of communication and interviews, a Wewin named Chinese division after hard work and a lot of inquiry, the creative "winner" the loud atmosphere name, the name of trademark registration and business registration can be adopted by the company. "Winner" named very well reflect the characteristics of the industry, and easy to remember, is highly recognized by the customer management, English brand named "WINNERGY", as a brand of gene to victory. The LOGO design is based on W, simple atmosphere, high degree of recognition, has a good effect in the later application.
