河山管业
PCCP工程领导品牌
项目背景：
北京韩建河山管业股份有限公司，注册资本：11,000万元，于2004年7月7日成立。产品覆盖北京、天津、河北、山西、陕西、安徽、河南、黑龙江、辽宁等省市。韩建河山作为国内专业生产混凝土输水管道品种、规格最齐全的企业之一，多年来稳居我国行业第一梯队，在同行业内享有较高的知名度，在华北地区的产能、市场占有率和客户认知度等具有优势。
公司先后成功实施了南水北调中线工程北京段，陕西省西安市李家河水库工程等PCCP工程。其中南水北调中线工程北京段和山西万家寨引黄入晋工程北干线工程是两个国家重点调水工程。
Background of the project:
Beijing Han Jian He Shan pipe industry Co,. Ltd was founded in July 7th, 2004. Its registered capital is 110 million yuan. Products covered Beijing, Tianjin, Hebei, Shanxi, Shaanxi, Anhui, Henan, Hei Longjiang, Liaoning etc. Han Jian He Shan as an internal professional concrete and water pipe producer has most complete kinds and specifications. It ranks the first over years in the industry and enjoys a high reputation.It has advantages in capacity, market share, customer cognition rate, etc. in North China area,
The company has successfully implemented the middle route project of S - N water transfer in Beijing section, The middle route project of S - N water transfer in Beijing section and the Shanxi Wan Jiazhai Yellow River to Jin River diversion north main arteries project are two key national water diversion projects.
面临挑战：
作为业内知名企业，河山管业承接过包括南水北调工程等一系列大型国家项目，实力有目共睹。然而在市场品牌化的今天，河山管业的领导班子也意识到了品牌的重要性，为打造全新品牌形象，铸造行业领军品牌，河山管业邀请先知，为其提供品牌塑建策划。
先知中国曾为国内、国际众多品牌提供品牌服务，也曾与河山管业同属一个行业的企业做过命名和设计服务。对于管业来说，质量是企业的立命之本，信誉是企业的经营之魂。所以品牌形象非常重要。先知中国对河山管业的企业文化了解和市场发展趋势，确定了河山管业“沟通天下”的品牌立意。
Facing the challenge:
As the industry's well-known enterprises, Heshan pipe industry undertaken the south to north water diversion project and a series of large-scale national project. Its strength is obvious clear to all. However, in the market branding today, Heshan pipe industry leaders realized the importance of brand. In order to create a brand new brand image, and to forge a brand leader in the industry, Heshan pipe industry invited Wevin to provide a brand construction plan and scheme.
Wevin has served many domestic and international brands with brand service, have also served similar industry as Heshan pipe industry. For the pipe industry, quality is the foundation of the enterprise to survive and reputation is the soul of management of the enterprise. So the image of the brand is very important. Wevin understand its enterprise culture and market development trend and finally determined its brand conception “communicate the world”.
解决方案:
先知中国命名实验室通过研究和创意，为其命名“河山”，寓意大气，有气势，符合公司在业内的地位。
通过对命名的解读，先知中国设计部为其打造了全新的视觉形象。LOGO采用五根管道的顶视图进行塑造，有一种“睥睨天下”的气场，同时凸显出了公司的行业属性；蓝色的色调给人以沉稳大气的感觉；蓝色还代表着清洁，是公司对城市和环境带来的贡献。
图形整体塑造出了极强的冲击力，让人印象深刻，非常有利与公司品牌的传播，对于品牌塑建来说是一次非常成功的设计。
The solution:
Wevin named it "Heshan", which is imposing and full of a high end atmosphere. This name in accordance with the company's position in the industry.
Based on the interpretation of Wevin group, our design department created a new visual image for them. We take five pipe top view shape as its LOGO. It has a sense of surpass the world.In the same time it also highlights the property of industry. Blue tones gives people a feeling of calm atmosphere and represents clean, which means the contribution the company brings to the city and environment.
The whole graphics create a compelling, impressive, favorable spreading of the company brand. It’s also a successful design for the brand construction.
