三诺施安
开创国际制药巨头新品牌全新
项目背景
法国施维雅制药有限公司致力于生产最高品质的药品并积极向医药界提供最高标准的医药服务。目前,工厂共生产产品，即：都可喜®、雅施达®、达美康缓释片®、万爽力® 、纳催离®、百普乐®、达体朗®和进口分装产品爱脉朗®。
Servuer Pharmaceutical Co., Ltd. is committed to producing the highest quality pharmaceuticals and active pharmaceutical services to the pharmaceutical industry to provide the highest standards. At present, the factory produced a total of seven products, namely: encouraging ®, Acertil ®, gliclazide sustained release tablets ® the trimetazidine ®。
面临挑战
法国施维雅新研制出一款抗栓、抑制血小板聚集、抑制血栓形成、抗血管收缩、抗动脉粥样硬化的药品，现已经完成所有临床检验工作，正欲投入市场。不过，在市场中此类药物品种繁多、竞争者众，如何让新产品在僧多粥少的市场上表现良好、分得一杯羹已成为施维雅面临的最大难题。先知命名接到这一项目之后，制定了明确的目标，那就是找到其与众不同的卖点，形成鲜明的品牌特色，打造一个独一无二的品牌名称。
Tianjin Servuer developed an antithrombotic, inhibit platelet aggregation, inhibition of thrombosis, anti-vasoconstriction, anti-atherosclerosis drugs, now all clinical testing has been completed, he tried to enter the market. However, in the market such a wide variety of medicines, all the competition, how to make the new products performed well enough to go around the market, a slice has become the biggest problem faced by the Servier. Prophet received this project to develop a clear objective, that is, to find their unique selling point, the formation of the distinctive features of the brand, create a unique brand name.
解决方案
经调查，市场抗血栓药物洋品牌一统天下，凭借其品质疗效的优势，消费者对国外品牌的信任度与认可度普遍高于国内品牌，施维雅品牌如欲赢得市场也必须彰显自身的国际化品质，“国际品质，国产价格”，这就是先知为施维雅新药品提炼出来的品牌卖点，并辅之以国际化的命名“三诺施安”，体现产品国际化品质与安全可靠的功效。“三”，包涵道生一、一生二、二生三，三生万物的道家哲学思想。同时也体现出贵司药品三合一的特殊功效，以及该药品带给人们安全可靠的品牌联想，发音朗朗上口，简洁、易记。
After investigation, the Chinese market, anti-clotting drugs foreign brands dominate the world, the efficacy advantage by virtue of its quality, consumer trust and recognition of foreign brands is generally higher than the domestic brands, Servier brand who would like to win the market must also highlight their own international quality, international quality, domestic prices, this is the Wewin for the new Servier drugs derives from the selling point, and supported by the international name "Nuoshi An" reflects the product quality and safety and reliability effect.
