摩瑞特
智能工业机器人领导品牌
项目背景：
本企业从事工业机器人系统集成，软、硬件开发，为中、小型企业开发行业专机，未来面向民用开发、生产新型散热器及漏水自保护部件，节能散热器、热水器、空调器等产品。当今工业机器人技术正逐渐向着具有行走能力、具有多种感知能力、具有较强的对作业环境的自适应能力的方向发展。国内外工业机器人技术成熟，如达到满足生产需要的整套系统价格昂贵，中小型企业目前基本停留在手工生产，其产品附加值低的特点，对设备购买力不足，我们的产品是根据中小型企业产品的生产工艺，开发行业专机，省去不必要的功能及接口，大幅降低成本，可以做到市场普及，提高全社会工作效率。
Project background:
The enterprise was engaged in industrial robot system integration, software and hardware development, develop industry machine for SMEs, product new civilian radiator and water leakage self-protected components , energy-saving radiator, heater, air conditioners and other products oriented civil development in the future. Nowadays industrial robot technology is gradually towards having the walking ability, a variety of perception and a compared strong environment adjust ability. The robot technology internal and external is mature, the product added value is low, the equipment purchasing power is insufficient, our products are according to the production process of small and medium enterprises products, the development of industry machine, function and interface of unnecessary, greatly reduce the cost, it can help the market popularity, improve the social work efficiency.
面临挑战：
全球工业机器人的应用领域也有所扩大。2010年，在德国市场，除了汽车行业，食品行业显著增加了机器人的 利用。可见，在药品和化妆品行业和塑料行业，机器人的投资潜力巨大。预计亚洲将成为工业机器人行业发展最快的地区。
中国到2014年将成为全球最大的工业机器人消费国。预计到2015年，中国机器人市场需求量将达3.5万台，占全球总量的16.9%，成为规模最大的机器人市场。专家表示，未来3年中国工业机器人市场复合增速可达30%，爆发性增长可期。
Facing the challenge:
Application areas of the global industrial robot has also enlarged. In 2010, in addition to the automotive industry, the food industry significantly increased the use of robot in German. It is clearly to see that in the pharmaceutical, cosmetic and plastic industry, robot investment is very potential. Asia is expected to become the fastest region in industrial robot development.
China will become the world's largest industrial robot consuming country . It is expected that in 2015, Chinese robot market demand will reach 35,000 units, accounting for 16.9% of the global volume, become the largest robot market. Experts said that in the next 3 years, China’s industrial robot market compound growth rate could reach 30%, explosive growth could be expected.
解决方案：
对于智能工业机器人来说，属于比较高的科技，而这一领域发展的最好的是日本和美国，因此为了从心理暗示上让客户认可，就必须起一个西式的、有国际感的名字。同时，名字要能体现：效率高、节能、热量科技、智能、效率、精密、智能等特点。先知团队经过大量的讨论，给出了“摩瑞特”，这个名字采用的是西式风格，同时带有科幻感的名字。这个名字能体现出科技感、智能等一系列感觉，对于本企业来说是非常适合的；另外，智能机器人本来就是一个让人感兴趣的东西，先知设计团队通过对颜色和图形的把握，传达出来科技感和精密的感觉，结合名字，浑然天成。
Solutions:
For intelligent robot, which belongs to higher technology, Japan and USA is the best in this field, in order to make the customer psycologically approve the brand, a western style, with international sense name must be given. At the same time, the name should reflect: high efficiency, energy-saving, heat technology, intelligent, efficient, precise, smart etc.. After a lot of discussion,Wevin named it as "Mo Ruite", this name is western style, at the same time with a science fictioned sense. The name reflects the sense of science and technology, intelligent and a series of feelings, is very suitable for the enterprise; in addition, the intelligent robot is an interesting thing, based on the color and graphic grasp, Wevin conveyed a sense of science and technology and fine feeling through the name, ,make the name like nature itself.
