拜博
口腔健康专家
项目背景:
拜尔是一家集口腔医疗、医疗机构投资、医院经营管理、医疗器械营销、义齿加工、医院（门诊部）装修设计、医疗广告策划及代理为一体的集团公司。成立于1993年，在全国设有13个事业部，拥有医院、门诊部和制作高品质义齿的技工工艺中心。通过ISO9001：2000国际质量管理体系认证，是中华口腔医学会首批团体会员单位。
Project background：
Baier is a set of medical institutions, oral medical investment, hospital management, medical equipment, processing and marketing of denture (hospital outpatient department) decoration design, medical advertising planning and acting as one of the group company. Founded in 1993, in the country has 13 business division, has a hospital, outpatient department and the production of high quality denture craft center. Through the ISO9001:2000 international quality management system certification, is China's first group of oral medicine association.
调研分析:
拜尔新品牌的战略定位及目标，拜尔是中国领先的专业口腔连锁企业，与联想控股股份有限公司达成战略合作，双方在企业发展框架思路、核心价值观和文化理念契合的前提下，将依托和借助各自的管理资源、品牌价值、市场体系、资产增值等优势，实现深度融合和互惠共赢。此番成功“牵手”，将助推拜尔口腔医疗集团向业界第一品牌进军。
Investigation and analysis:
The strategic positioning of Baier new brand and target, Baier is Chinese leading professional oral chain enterprises reached a strategic cooperation with Lenovo Cmi Holdings Ltd, the two sides in the premise of fit enterprise development framework, core values and cultural ideas, will rely on and help the management of resources, brand value, market system, capital gains and other advantages to achieve the depth of integration and mutual benefit. Overwhelmed by the success of "hand", will enter the Baier dental group to boost the industry's first brand.
解决方案:
以“博”为切入点，体现新品牌带给受众的价值“更多，更好，更完美”，取名于医疗行业商业模式的核心内涵：提供更多服务保障，以满足消费者个性化和差异化的需求，让每一个人拥有健康口腔，让生活变得更加美好。先知名称检测工具，进行字形测试、方言测试、语音测试、五维验算，得出结论“博”是替换“尔”的最佳选择。
Solution proposal：
To "Bo" as the breakthrough point, to reflect the value of the new brand to the audience more, better, more perfect, the core content of the business model in the medical industry: to provide more services to meet the needs of consumers personalized and differentiated, so that each person has a healthy mouth, so that life becomes more beautiful. The name of the Wewin detection tools, testing, testing, cross dialect phonetic testing and dimension checking, we can draw the conclusion that "Bo" is the best choice for the "Er" replacement.
