承希
实现亿万女性美丽梦想
背景：
进入21世纪以后，世界医疗美容行业已成为仅次于汽车业和航空业的第三大产业。2015年我国医疗美容行业规模在511亿的水平，近4年来行业始终保持增速20%以上的高速增长，2011-2015年行业复合增速高达22.68%。可以预见，随着生活水平的进一步提高以及医疗美容观念的进一步普及，国内医美市场规模将会进一步扩张。企业此番升级，不仅适应市场及消费趋势的发展，更是作为高端医疗美容品牌服务机构，展现企业技术精细化、设备先进化、材料安全性，注重专家品牌及医院品牌的建立、维护和推广。
Background:
Since twenty-first Century, the world medical cosmetology industry has become the third largest industry after the automobile industry and the aviation industry. In 2015, the scale of China's medical cosmetology industry was at the level of 51 billion 100 million. In the past 4 years, the industry has maintained a rapid growth rate of over 20%, and the composite growth rate in the 2011-2015 years was as high as 22.68%. It can be predicted that with the further improvement of living standard and the further popularization of medical cosmetology concept, the market scale of domestic medical beauty will be further expanded. The enterprise upgrade, not only to adapt to the development of the market and consumer trends, especially as a high-end medical cosmetic brand service, show equipment enterprise technology refinement and improvement, material safety, pay attention to the establishment of brand, brand experts and hospital maintenance and promotion.
洞见：
2015年美国整形美容协会发布的数据显示：美国医美行业消费者年龄集中分布在19-64岁，比例高达88.1%，其中又以女性居多。以美国成熟的医疗美容市场作为参考，19-64岁年龄段女性是医疗美容行业的主要消费者，而我国庞大的人口基数可为医疗美容行业的发展提供广袤土壤。根据有关数据：2015年我国20-64岁女性人口数量达到4.45亿，而全球医疗美容第一大国美国同期全国女性人口总数仅为1.62亿。现阶段我国医美渗透率仍较低，按人口基数平均整形次数与医疗美容行业发达国家相比还有很大差距，但潜在客户群体广阔，未来发展空间广阔。
Insight:
In 2015, according to data released by the American plastic surgery association, the age of consumers in the United States medical industry was concentrated at the age of 19-64, and the proportion was as high as 88.1%, among which women were the majority. The mature medical beauty market as a reference. China's medical beauty penetration rate is still low, according to the population base, the average number of plastic surgery and medical beauty industry compared to developed countries there is still a big gap, but the potential customer base is broad, and the future development of space is vast.
解决：
此次命名，先知中国命名实验室从企业所属行业属性出发，结合了医疗美容消费者需求本质，为企业及品牌命名为“承希”。“承希”即高端医疗医美企业对消费者诉求的真实表达，承载着亿万女性的美丽新希望。其英文名称“ChicWish”则由两个英文固有词构成，chic为别致的、漂亮的，wish为希望、祝愿，不仅表达了中文名称的意义，给予消费者漂亮的希望，祝愿消费者优雅美丽，发音匹配度也较高。
Solution:
This project, the Wewin naming teamstart off from the enterprise belongs to the industry attributes, combined with the medical beauty consumer demand nature, for enterprise and brand named "Chengxi" that is, high-end medicalcosmetology enterprises to consumer demand for real expression, carrying hundreds of millions of women's beautiful new hope. The English name "ChicWish" is composed of two English inherent words, chic as a chic, beautiful, wish is hopes, wishes, not only the expression of the Chinese name meaning, hope to give consumers a beautiful, elegant and beautiful wishes of consumers, pronunciation matching degree is higher.
