益康云
智能医疗专业品牌
背景:
根据《全国医疗卫生服务体系规划纲要（2015—2020年）》，到2020年，实现全员人口信息、电子健康档案和电子病历三大数据库基本覆盖全国人口并信息动态更新，全面建成互联互通的国家、省、市、县四级人口健康信息平台，积极推动移动互联网、远程医疗服务等发展。随着经济的发展和人民生活水平的提高，群众对改善医药卫生服务有着越来越高的要求，传统的医疗技术已经无法满足人们对健康的需求。医院也正逐渐向智能化的现代医院转型，在物联网技术的助推下智慧医院、互联网+医疗、移动医疗、远程医疗、大数据与可穿戴设备在医疗行业开始崭露头角。
企业作为一个专业服务医疗行业智能信息化的企业，旨在完善产品和服务体系，打造区域内规模最大、技术实力强的专业智能医疗服务企业。
Background:
According to the "national health service system plan (2015 - 2020)", by 2020, to achieve full demographic information, electronic health records and electronic medical records of the three database basic coverage of the population and information dynamic update, fully completed interoperability of national, province, city and county four level population health information platform, and actively promote the mobile Internet, remote medical services development. With the development of economy and the improvement of people's living standard, the masses have higher and higher demands to improve the medical and health service.
Enterprise as a professional service, medical industry, intelligent, information-based enterprises, aimed at improving the product and service system, to create the largest in the region, the technical strength of the professional intelligent medical service enterprises.
洞见：
随着“健康中国”建设的稳步推进及医改逐步进入“攻坚期”，以智慧医疗为核心的提高医疗服务效率和质量的需求迅速提升。业内预计，我国智慧医疗建设规模将超过1000亿元，上市公司在加码健康产业、抢滩智慧医疗的布局出现明显提速迹象。
在新的医疗改革政策的推动下，我国医疗卫生领域信息化建设的花费不断扩大，各类产品和服务市场快速成长。互联网公司与传统医疗机构开启了新的市场空间，百度、腾讯、阿里等国内IT巨头纷纷扎堆进军智慧医疗领域，为未来奋力抢夺市场谋一席之地。
Insight:
With the "healthy China" construction steadily and health care reform gradually entered the "storming stage", the wisdom of medical care as the core to improve the efficiency and quality of medical services demand rapidly. The industry expects China's wisdom medical construction will be more than 100 billion yuan, listed companies overweight health industry, beachhead wisdom medical layout obvious signs of speed.
Under the impetus of the new medical reform policy, the cost of information construction in medical and health areas has been expanding, and the market for various products and services has been growing rapidly. Internet Co and traditional medical institutions opened a new market space, Baidu, Tencent, Ali and other domestic IT giants have joined together to enter the field of smart medical, struggling for the future to snatch a place in the market.
解决：
介于企业服务医疗行业的专业与专注性，结合科技发展趋势，先知中国命名实验室为企业命名为“益康云”。“益康云”既表明企业服务于医疗行业，又突出企业的科技属性，寓意企业依托专业的技术和科研团队，大力促进医疗智能化发展，为广大人民的健康谋福祉，并提升人们的健康水平。该名现代、朗朗上口，行业属性明显，易于识别和记忆。
Solution:
In terms of professionalism and concentration in the enterprise services and healthcare industry, the Wewin naming team named "YiKangYun" in conjunction with the development trend of science and technology". YiKangYun" which indicates that the enterprise service in the healthcare industry, technology attributes and outstanding enterprise, meaning enterprises relying on professional technical and scientific research team, and vigorously promote the development of intelligent medical, for the well-being of the people's health, and improve the level of people's health. The modern, catchy, industry property is clear, easy to identify and remember.
