环睿思
培新•培优
背景：
2016年中国0-15岁人口数为24438万人。占总人口比重为17.7%。近年来，随着二胎政策的放开，幼儿数量不断增多，少儿培训行业蓬勃发展，每年以超过15%的速度增长，到2015年，少儿培训市场规模超过3000亿元。
教育培训行业可以分为体制内公立教育和体制外培训机构两大类，其中体制外市场化的教育培训机构包括 K12 辅导、婴幼儿教育、兴趣辅导等，合计所占市场规模 为 8700 亿元，占比 52.80%，是整个教育培训最主要组成部分。企业作为一个有高度责任心的创新理念式培训机构，承接小学生托管、课程培优以及针对家长打造相关课程，让孩子与家长一同成长。
Background:
In 2016, China's population aged 0-15 was 244 million 380 thousand. The proportion of the total population is 17.7%. In recent years, with the release of the "two child" policy, the number of children has been increasing, and the training industry for children has been booming. It has increased by more than 15% annually. By 2015, the market for children's training has exceeded 300 billion yuan.
According to statistical data, in 2015, the market scale of education and training industry in China was 16600 yuan. Education and training industry training institutions can be divided into two major categories within the system and outside the system of public education, including education and training institutions outside the system of the market including K12 counseling, education, counseling and other infant interest, the total market size of 870 billion yuan, accounting for 52.80%, is the most important part of education and training. Enterprises as a highly responsible innovative concept training institutions, to undertake primary school trusteeship, curriculum optimization, and for parents to build relevant courses, so that children and parents grow together.
洞见：
中国的教育市场巨大，机会很多，但是教育市场的竞争也更加激烈。在未来，中国教育培训业的品牌化格局将会形成定居的局面。最后将形成大品牌割据市场的格局，各个大品牌在自己的领域内不断圈地扩大，将标准化和专业化的运营模式向全国推广，这也将是中国教育培训业的未来发展格局。
据中国报告大厅发布的2014-2020年中国教育与培训行业市场供需与发展趋势预测报告显示，中、小型培训机构的另一个竞争策略就是不求“大”而求“深”，即认真分析细分市场，选准某一个需求点，再精准地深入下去。
Insight:
China's education market is huge, there are many opportunities, but the competition in the education market is also more intense. In the future, the brand pattern of China's education and training industry will form a situation of settlement. Finally, the formation of large brand market segmentation pattern, each big brand in its own field and constantly expand the enclosure, standardized and specialized operation mode to promote the country, this also will be the future development pattern of China education and training industry.
According to the report released by the 2014-2020 Chinese hall China years of supply and demand of education and training industry development trends and market forecast report, another competitive strategy of medium and small training institutions is not "big" but "deep", a careful analysis of market segments, selecting a demand point, and then accurately go.
解决：
在中国，为子女教育形成的储蓄和消费在城市中产阶级家庭支出和储蓄中占据15%和24%的比例，介于中国家庭对于教育培训的重视与支出，先知中国命名实验室结合企业定位，为企业命名为“环睿思”。“环”凸显国际化，“睿”为睿智、通达，“思”意为思考、思想；“环睿思”寓意企业紧随国际潮流，将先进的教育资源和理念运用到教育培训中，引导大家在思考中学习，注重知识的融会贯通，推动教育培训行业的发展和进步。“环睿思”强调了睿智与思索，突出了企业创新教育理念，名称现代、时尚、国际化，符合新一代家长的审美特性，易于产生良好的品牌联想。
Solution:
In Chinese, formed as a children's education savings and consumption accounted for 15% and 24% in the city of middle-class families spending and savings in the proportion of the expenditure for attention and Chinese between family education and training, the Wewin naming teamcombination with corporate positioning, for the enterprise named "HuanRuiSi". "Huan" highlights the internationalization, "Rui" for wisdom and mastery, "Si" means thinking and thought;" HuanRuiSi " means the international trends, the advanced education resources and the concept to the education and training, and guide them to learn in thinking, pay attention to integration through knowledge, promote education and training the development of the industry and progress. It emphasizes the wisdom and thinking, and highlights the concept of enterprise innovation education. The name is modern, fashionable and international. It conforms to the aesthetic characteristics of the new generation of parents and is easy to produce good brand associations.
