旭泽医院管理
星服务 心开始
背景：
近年来，中国医疗服务市场规模不断扩张，但民营医疗机构发展相对滞后，整体医疗服务水平处于较低的水平。但是国内市场对高端医疗服务的需求逐渐增长，虽然目前市场上存在众多医疗企业，但行业内缺乏高端品牌。河北医院管理有限责任公司为打造高端医疗服务品牌，特与先知中国签约，开展企业品牌一致性命名，以提高自身的影响力和知名度。
Background:
In recent years, with the continuous scaleexpansion of Chinese medical service market, but the development of private medical institutions is lagging behind, the overall level of medical services is at a relatively low level. But the domestic market demand for high-end medical services gradually increased, although there are many medical companies on the market, but the lack of high-end brand within the industry. Hebei hospital management company signed a contract of enterprise&brand Chinese naming with Wewin company to create high-end medical service brand，to enhance their influence and popularity.
洞察：
健康产业已成为全球最大的新兴产业。与美国、日本等国相比，中国健康产业还处于起步阶段，中国健康产业沃土尚需进一步开垦和发掘。伴随着医疗行业的发展，为满足群众多元化的健康需求，一些集门诊、住院、体检、治疗、康复为一体的高端医疗服务机构如雨后春笋般涌现。而伴随着一线城市高收入人群的大幅增加和医疗资源的日益紧张，越来越多人正对医疗服务、环境与质量提出更为个人化的要求。随着市场渠道建设的逐渐成熟，高端医疗服务的市场需求将极速扩张，正是进入高端医疗服务市场的最好时机。
Insight:
The health industry has become the world's largest emerging industry. Compared with the United States, Japan and other countries, China health industry is still in the initial stage, China health industry needs further excavation and reclamation soil. With the development of medical industry, in order to meet the health needs of the masses diversified, some in outpatient, hospitalization, medical treatment, rehabilitation one of the high-end medical services such as bamboo shoots after a spring rain. With large numbers like first-tier cities high income population increase and the medical resource, medical services are more and more people, the environment and quality of a more personal requirements. As the market channel construction gradually mature,The rapid expansion of high-end medical servicemarket demand will expand rapidly, it’s the best time to enter the high-end medical services market.
解决：
先知命名团队为河北医疗管理有限公司命名为“旭泽”，“旭”即旭日东升，寓意企业发展蒸蒸日上，开启高端医疗品牌新发展；“泽”为润泽、恩泽，寓意企业品质专业服务，润泽健康生活。“旭泽”寓意企业作为高端医疗服务行业冉冉升起的新星，致力于为消费者搭建集专业、品质、舒适于一身的健康医疗服务平台。
Solution:
Wewin naming team named “Xuze” for Hebei hospital management Co.,ltd."Xu"means the sun rises in sky, implies the enterprises develops on the upgrade, opening a new development of high-end medical brand; "Ze"isfavor, implies the enterprise provides qualityprofessional services, and healthy life. "Xu Ze"implies enterprise as a high-end medical service industry rising star, is committed to providing consumers to build a set of professional, quality, health care service platform.
