安施德命名
重工品牌本土化全面升级
美国AMSTED 是一家成立于1962年的公司,主要提供多元化工业制成品的生产型企业，产品主要应用于铁路，运输，建筑和楼宇等领域。AMSTED在11个国家建立了47家工厂，世界各地员工超过11，000人。在中国，Amsted Industries在9个不同的城市设立了包括Amsted 中国总部和涉及5个不同业务领域的多家公司。
U.S. AMSTED is a company founded in 1962, mainly providing diversified industrial products manufacturing enterprise, the products are mainly used in railway, transport, construction and building and other fields. AMSTED has established 47 factories in 11 countries around the world and employs more than 11,000 people. In China, Amsted Industries in nine different cities, including Amsted China headquarters and five different business areas involving a number of companies.
Amsted Industries是一个多元化的工业部件制造型企业，主要服务于铁路、车辆、建设和建筑市场。本土化的定位及命名对于AMSTED至关重要.AMSTED在全球分为内选择中文命名,定位及中文字标及vi设计过程中,经过多个公司比较,最终选中北京先知签约.目前中文名称,已经定名“安施德”并已注册成功,中文字体标识设计也定稿.客户对先知的服务非常满意。
Amsted Industries is a diversified industrial parts manufacturing enterprise. Localized positioning and name is crucial for AMSTED. AMSTED selected naming agency within the world, Wevin finnal won the opportunity to cooperate with Amsted by its professional and experienced naming team.
先知为Amsted打造全新中文名称“安施德”，安，寓意公司安稳立业，发展顺遂，员工安心，客户放心。施，有给予之意，体现出贵司提供给客户最佳的服务，给予员工归属感的企业文化，同时彰显国际风格。 “德”字是命名中的常用字，既富有文化底蕴，又彰显企业的理念和思想。安施德，深入浅出，朗朗上口，与英文名字非常相符，沉稳且大气，工业感强烈，与其所在行业匹配度很高。
Wevin provided Amsted with a perfect new Chinese name "An Shide," The name means security and health which could reassure customers. It delivers the message that Amsted could provide customers with the best service and give employees a sense of belonging of the corporate culture, while highlighting the international style. The Chinese name symbolized rich cultural heritage and also highlight the concept of enterprise and ideas.
