Mojory
探索美妙之旅
背景：
上海妙知旅主营差旅管理解决方案、奖励旅游解决方案、会务会展解决方案（其中包含：机票预订、酒店预订、签证代办、奖励/定制旅游、火车票预订、用车服务、会务/会展/年会策划等），以企业客户为主。为了推动公司国际化的进程，与先知中国签约品牌英文命名项目。
Background：
Shanghai miaozhilv is mainly for travel management solutions, incentive travel solutions, conference exhibition solutions (including: ticket booking, hotel reservation,visa,reward/custom travel, train ticket booking,car service, conference/exhibition/annual planning etc.), mainly to corporate customers.In order to promote the process of internationalization of the company, signed brand English naming project with Wevin.
洞察：
根据艾瑞监测数据显示，中国2015年差旅市场规模高达3090亿美金，并且以每年6%—8%的速度增长。在当前中国的差旅管理市场已初具规模的情况下，企业逐渐认可和使用差旅管理模式，促使中国差旅管理市场进入快速发展期。
Insight：
According to iResearch monitoring data show that in 2015 the scale of Chinese travel market reached $309 billion, and the annual growth rate of 8%. 6% in the current China travel management market has taken shape in the case, enterprises have gradually recognized and used in travel management mode, promote Chinese travel management market entered a rapid development period.
解决：
先知命名团队为其命名“Mojory”，由两个单词More（更多）和Journey （旅程、行程）合成，寓意企业更懂消费者，提供更丰富的行程来提升旅行的质量，让顾客体验到旅途的美妙，Mojo有魔术、魅力之意，喻指旅途充满无限魅力与美妙。名字大气、国际范。
Solution:
Wewin naming team named "Mojory" for the company, in which two words More (more) and Journey (journey) synthesis, meaning enterprises better understand consumers, provide more travel to enhance the quality of travel, allow customers to experience the wonderful journey, Mojo means magic, charming, alluding to the journey full of infinite charm and beauty. The name is international.
