Maylief
占据玫瑰花茶细分市场
背景:
随着环境气候的变化和物质水平的提高，现代很多人是处于亚健康状态。花草草茶具有保健作用，长期适量饮用，一般可以缓解压力，改善体质，提高免疫力，治疗疾病等。玫瑰花茶不仅具有玫瑰花本身的香味，同时又兼具茶的保健功能，适饮范围比较广（除孕妇和婴儿）几乎各个阶层、各种职业都可以饮用，目前已逐渐被消费者所喜爱，尤其适合于年轻人及白领阶层，可以通过年轻人推广至各个年龄阶层，又是一个城市的消费热点，市场前景广阔。某公司主营玫瑰花茶，以后延展玫瑰化妆水、玫瑰精油等，主要面向关注品质生活的白领群体，因此想要为玫瑰花茶新品牌进行中文命名。
Background:
With the change of climate and material level, many modern people are in sub-health state. Flowers and grass tea has the function of health care, long-term moderate drinking can relieve stress, improve the physique, improve immunity and disease treatment.Rose tea not only has the fragrance of roses itself, but also has the health care function of tea, drink a relatively wide range (except for pregnant women and infants) almost all classes, all kinds of occupation are drinkable, has gradually been loved by consumers, especially suitable for young people and white-collar workers, young people can be extended to all ages, and is a hot spot of consumption of the city, the market prospect is broad.The company main product is rose tea, after the extension of rose water, rose essential oil, mainly for the quality of life of white-collar workers,thus, wants to be named after the rose tea brand in China.
洞察:
随着人们生活水平的提高，以及对生活品质和养生保健的重视，玫瑰花茶市场具有巨大的发展空间，市场发展前景广阔，消费者对于玫瑰花茶的关注度，正在逐渐攀升，根据调研显示：追求高品质而具有高消费能力的人群对玫瑰花的需求愈发旺盛，而且这种需求趋于年轻化。
Insight:
With the improvement of people's living standards, and their focus on the quality of life and health care.Rose tea market has a huge space for development, market development prospects, consumer attention to the tea roses, is gradually rising, according to the survey shows that the demand for the pursuit of high-quality roses with high spending power of the population increasingly strong, and this demand tends to be younger.
解决:
先知中国命名团队为玫瑰花茶品牌玫兰蔓语匹配英文名Maylief，May表示一种祝愿，Lief则表达出一种喜悦。Maylief寓意企业通过玫瑰花茶产品，为消费者带去美丽的改变和一种喜悦的心情，传达出一种美好的理念。更易赢得消费者的青睐，易于占据目标群体心智资源，且读音与中文名匹配度较高。
Solution:
Wewin naming team named rose tea brand Meillanmanyu, English name Maylief, May expresses a wish, Lief expresses a joy.Maylief means enterprises convey a good idea to consumers through rose tea products, with beautiful change and a feeling of joy. More easier to win consumer favor, easy to occupy the mental resources and target groups, pronunciation matching degree is higher with Chinese name.
