云食季
开创互联网美食新时代
背景：
北京餐饮管理有限公司定位在新互联网概念美食广场，用餐便捷、快速、智能化、环境时尚、大气、设计感十足， 管理标准化；未来三至五年开设多家美食广场，初步成为写字楼、企业园区美食广场领军企业，并在购物中心美食广场占领一定的市场份额，因此，与先知中国签署命名合同。
Background
Beijing Catering Management Co. Ltd. positioning at the new Internet concept delicacy square, with convenient, fast, intelligent environment, fashion, atmosphere, full of sense of design, management and standardization dining;planning to open more than delicacy square in the next three to five years, initially as office buildings, Business Park Plaza delicacy leader, and occupy a certain market share therefore, in the shopping center plaza delicacy, signed a contract with Wewin.
洞察：
十三五”期间，餐饮经济转型以拉动内需、提振消费为目的；产业转型以大众化、小而美、小而精为需求导向；餐饮市场发展呈现大众化、个性化、多元化特点；企业竞争的着力点转向质量安全、品牌口碑和经营特色，不断提高管理水平。
Insight
During the ‘13th Five-Year ‘ economic transition to catering for the purpose of stimulating domestic demand and boost consumption; industrial transformation to popular, small and beautiful, small and fine oriented; catering market development presents a popular, personalized, diversified characteristics; enterprise competition focus towards quality safety, brand reputation and business characteristics, and constantly improve the level of management.
解决：
先知命名团队为其命名为：云食季。该名称构思来源于企业及行业发展趋势“云端科技，智享当下美食”。“云”寓意企业环境智能云端化， “食”泛指餐饮，亦谐音“时”，隐喻企业在餐饮行业中与时俱进，“季”指当季、当下的美食。 “云食季” 现代大气，构思巧妙，寓意消费者以高智能、云端化方式享受当季美食。该名称朗朗上口，行业属性凸出，能够快速占据目标客户的心智资源，便于传播和记忆。
Solution：
Wewin naming team named Yunshiji for it。The naming idea comes from the development of enterprise and industry trends "cloud technology, the Chilean enjoy delicacy". "Yun" implies the environment of intelligent cloud, "Shi" refers to food and beverage, also homophonic "time" ,metaphor for enterprises to keep pace with the times in the food and beverage industry, "Ji" refers to the season, the current delicioius food. Yunshiji is modern,ingenious conception, implies that consumers enjoy food in a highly smart, cloudy way. The name is delicacy, the property industry projections, can quickly occupy the target customer's mental resources, easy to spread and memorize.
