科莱登
引领科技智能健身新趋势
背景:
2016年5月，体育总局发布《体育发展“十三五”规划》，提出到2020年经常参加锻炼的人数要达到4.35亿，人均体育场地面积要达到1.8平方米，体育产业总规模要超过3万亿元等目标。2016年6月23日，国务院印发《全民健身计划》，要求到2020年，体育消费总规模达到1.5万亿元。全民健身一下子上升到国家战略，中国将迎来健身行业市场的风暴。
而智能健身科技是未来健身发展新趋势，该新企业及品牌正是投身智能健身科技，为消费者提供全方位的智能建设指导及器材。
Background:
In May 2016, Sports Administration issued "sports development plan", "13th Five-Year" the number of participating in regular exercise will reach 435 million, per capita sports venues area will reach 1.8 square meters, the total size of the sports industry will be more than 3 trillion yuan target. June 23, 2016, the State Council issued the "National Fitness Program", requiring that by 2020, the total size of sports consumption reached 1 trillion and 500 billion yuan. National Fitness suddenly rose to the national strategy, China will usher in the fitness industry market storm.
The smart fitness technology is a new trend in the future development of fitness, the new enterprise and brand is to join the smart fitness technology, to provide consumers with a full range of intelligent building guidance and equipment.
洞见：
不同年龄阶层的消费者对于健身拥有不同诉求：在尼尔森与国家体育总局共同实行的调查中，除了增强体质这个共同的原因外，70、80后重视通过科学系统的运动健身在缓解压力的同时有效预防运动损伤，而85后则重视通过高效的运动内容设计达到塑身修形的效果，90后则将运动作为社交的重要一环，喜欢通过晒运动照、晒运动成果在社交网络中塑造自身健康形象。
Insight:
Consumers of different age layers have different demands for fitness: a survey carried out by Nelson and the State General Administration of sports, in addition to the common cause of enhanced physique, the people who born after 1970 and 1980 accent to alleviate the pressure and preventsports injury through sports fitness scientific system , but after the 85 focus on achieving shape their bodys through efficient motion content effect of design, The people who born after 1990 will bean important part of a social movement, like to shape their healthy imageby posting the sun shine, sun sports achievement in social networks.
解决：
作为引领科技智能健身科技企业，企业新品牌命名要求具有包容性，企业经营范围涉及健身管理、咨询、服务、健身器材、体育服装等多个领域，并突出科技智能健身方向。为此先知命名团队为其命名为“科莱登”，突出了企业对于科技智能健身改革，具有通过科学健身达到强身健体的引导性。时尚、现代、国际化的命名，表达了品质化的产品与经营，读音朗朗上口，便于识别和记忆。
Solution:
As the leading technology of intelligent fitness technology enterprises, the new enterprise brand naming requirements inclusive, scope of business management, consulting, services related to fitness, fitness equipment, sports apparel and other fields, and highlight the direction of intelligent fitness technology. Wewin teamnamed "Ke Lai Deng"for it. highlighting the enterprise technology for intelligent fitness reform, guide to achieve physical fitness through scientific fitness. fashion, modern, international naming, expresses the quality of product and management, the quality of the pronunciation catchy, easy to recognition and memory.
