猪村长
引领无抗猪肉健康新时代
背景:
安施沃生物科技有限公司是先知中国老客户，一直致力于为中国引进和研发绿色生态科技技术与产品。此番进军生鲜领域，致力于推动无抗生素健康猪肉，满足消费者健康餐桌需求。
Background:
ANSEVORBiotechnology Co. Ltd. is the Wewin old customers, has been committed to China introduction and development of green ecological technology and products. This time into the fresh field, is committed to promoting healthy pork without antibiotics, to meet consumer demand for healthy table.
洞见：
中国是世界最大的猪肉生产国和消费国，因为进口波动性增加，中国已经成为世界猪肉市场的主要参与者。中央财经领导小组第十四次会议指出，加强食品安全监管，关系全国13亿多人“舌尖上的安全”，关系广大人民群众身体健康和生命安全。
经合组织（OECD）——联合国粮农组织（FAO）认为，未来十年，中国猪肉产量年均增长1.6%，从5226.99万吨增至6043.55万吨(按胴体重计算)，占全国肉类总产量的65%;猪肉消费量仍将保持上升趋势，年均增1.6%，从5257.93万吨增至6078.20万吨，人均猪肉消费将从30千克增至34千克(按胴体重计算)。
Insight:
China is the world's largest producer and consumer of pork, China has become a major player in the world pork market because of increased volatility in imports. Central financial leading group of the fourteenth meeting pointed out that strengthening food safety supervision, the relationship between the country's more than 1 billion 300 million tongue safety, the broad masses of the people's health and safety.
The OECD-- the United Nations Food and Agriculture Organization (FAO) believes that the next ten years, China pork production average annual growth of 1.6%, from 52 million 269 thousand and 900 tons to 60 million 435 thousand and 500 tons (according to the carcass weight calculation), accounting for 65% of the total output of meat; pork consumption will continue to maintain an upward trend, the average annual growth rate of 1.6%, from 52 million 579 thousand and 300 tons to 60 million 782 thousand tons, the per capita consumption of pork will increase to 34 kg from 30 kg (according to carcass weight calculation).
解决：
先知命名团队结合企业无抗天然优质肉源，定义打造健康猪肉品牌代表，为安施沃猪肉新品牌命名为“猪村长”。该名称通俗易懂，识别度高，以拟人化手法，打造生动的品牌形象，传递企业给消费者带来安全健康猪肉的核心理念，易于识别和传播。
Solution:
The Wewin naming team combined with the enterprise without anti natural quality of meat, the definition to create a healthy pork brand representative for ANSEVOR new brand named "Zhucunzhang"（pig Village head）. The name is easy to understand, high degree of recognition, in order to anthropomorphic approach, to create a vivid brand image, the transfer of the enterprise to the consumer to bring the core concept of safe and healthy pork, easy to identify and spread.
