程多多
打造专业差旅服务专家
背景:
中投顾问在《2016-2020年中国差旅管理行业深度调研及投资前景预测报告》中指出，目前中国的差旅管理普及率仍然较低，中国企业使用差旅管理的比例只有7%，远低于美国的40%。根据艾瑞监测数据，预计2017年开始，中国差旅管理市场将进入快速增长态势，2018年有望超过2000亿。
作为一个专业差旅服务专家，上海妙知旅国际旅行社有限公司欲针对企业差旅管理业务细分板块进行全新梳理。
Background:
Investment advisor in "2016-2020 Chinese travel management industry research and investment forecast report" pointed out that the current travel management in China penetration rate is still low, ratio of China enterprise travel management is only 7%, far below the 40% of the America. According to iResearch monitoring data, is expected to start in 2017, China travel management market will enter a rapid growth, is expected to exceed 200 billionin 2018.
As a professional travel service experts, Shanghai Mojory Travel International Travel Agency Co., Ltd. for business travel management business segments of the new carding.
洞见：
业界权威数据显示，差旅成本约占企业总成本的24%，已然成为企业可控支出的第二大成本。对于多数企业机构而言，专业的差旅服务机构，不仅能帮忙控制不断上升的差旅成本，还能提高效率、确保旅行人员的安全性和舒适度、更好地符合组织机构的规章制度等等。
Insight:
Industry authority data shows that travel costs accounted for about 24% of the total cost of the enterprise, has become the second largest enterprise cost controllable expenses. For most businesses, professionaltravel services organization, can not only help to control the rising travel costs, but also improve the efficiency and ensure the staff travel safety and comfort, better to meet the organization's rules and regulations etc.
解决：
先知命名团队本次命名，围绕客户定位“以优于同行业的多种行程解决方案致胜”，并结合现代互联网叠音字特性，取名为“程多多”，既简单直接表达了企业以多种优质行程解决方案致胜的定位，为企业用户提供更多优质行程方案，营造美好旅行体验。新颖、独特的名称，又符合年轻消费群体审美个性。而英文命名“Triplus”，则由固有词Trip（旅程）+plus（加）组成，利用大众对plus的深刻认知，表达了企业提供更多优质行程的优势与定位。
Solution:
The Wevin named“Cheng duo duo” for the team around customer’s orientation “winning at provide a variety of travel solutions that better than the same industry” and combined with the modern Internet reduplicated word characteristics, known as "Chengduoduo", both simply and directly expression of the enterprise with a variety of high-quality travel solutions winning position, provide more high-quality travel plans for businesses. To create a better travel experience. Novel, unique name, but also in line with the young consumer groups aesthetic personality.And the English name "Triplus", formed by the inherent word Trip and plus, using public awareness of the profound plus, expressed the advantages and positioning of enterprises to provide more high-quality travels.
