量睛睛
背景:
世界卫生组织最新研究报告称，目前中国近视患者人数多达6亿，几乎是总人口数量的一半，视力康复刻不容缓。重庆宜尔康生物科技有限公司生产出主要针对裸眼视力康复的眼部产品，特签约先知中国为其眼部品牌进行命名。
Background:
WHO said the latest research report, the current number of China myopic patients up to 600 million, almost half of the total population, the visual rehabilitation imperative. Chongqing Yi Erkang biology technology limited company to produce mainly for the rehabilitation of visual acuity of the eye, especially after signing the contract China was named the eye known brand.
洞察:
习总书记在2016全国卫生与健康大会上指出“青少年健康关系祖国和民族的未来，要重视青少年儿童健康，让孩子们健康成长。”并专门提出把儿童青少年的眼健康作为工作重点之一。
Insight:
General Secretary Xi pointed out that "the relationship between adolescent health and the future of the motherland and nation in the 2016 national health and health conference, young children should pay attention to health, let the children grow up healthy. And put forward the special children's eye health as one of the key works.
解决方案:
先知中国命名团队为其量声打造品牌名：量睛睛。名称创意来源于“明亮您的眼睛”，该名新颖独特、现代化，量，谐音“亮“，寓意企业致力于裸眼视力康复，能够有效改善眼部健康状况，让顾客的视野更为清晰且读起来朗朗上口，便于辨识和传播，易赢得年轻人的青睐。
Solution:
The Wewin naming team created brand name ‘Liangjingjing’ for it. The name comes from the creative "brighten your eyes", the name is unique, modern, ‘liang’homophonic "bright", means companies committed to visual acuity rehabilitation, can effectively improve the health of the eye, let customers view more clearly and read catchy, easy identification and easy to spread, to win the favor of young people.
