双洛平
背景：
深圳微芯生物科技有限责任公司主营新药研究、开发及其它有关的服务，目标客户为医生和2型糖尿病患者，为了更好地推广自己的医药成果，签约先知中国为其进行品牌命名项目。
Background:
Shenzhen Weixin biological technology Co.,ltdmainly new drug research and other related services, the target customers are doctor and patients with type 2 diabetes, in order to better promote their own medical achievements, signing the Wevin for its brand Chinesename project.
洞察：
根据IDF统计，2015年全球糖尿病患者约有4.15亿人，每11个人就有1人患有糖尿病。预测到2040年，全球将会有6.42亿人患有糖尿病，中国糖尿病患者也将达到1.51亿。目前，中国已有超过1亿糖尿病患者，其中2型糖尿病患者占90%以上，但2型糖尿病的血糖达标率仅为1/3。我国糖尿病控制状况不容乐观，5年糖尿病患者人增长近20%。我国糖尿病呈爆发式增长，主要由于潜在糖尿病患者体量大、新增糖尿病患者的增长，及糖尿病患者的生存期延长。
Insight:
According to IDF statistics, in 2015 the global diabetes patients about 415 million people, every 11 people have 1 people suffering from diabetes. Predicted that by 2040, the world will have 642 million people with diabetes, Chinese diabetic patients will reach 151 million. At present, China has more than 100 million diabetes patients, including patients with type 2 diabetes accounted for more than 90%, but the 2 type diabetes blood glucose rate is only 1/3. control of diabetes in China is not optimistic, 5 years with diabetes increased nearly 20%. of diabetes in China was the explosive growth, mainly because of its potential in patients with diabetes, the new diabetes patients The growth of individuals, and the survival of patients with diabetes
解决：
先知命名团队为其品牌命名为：双洛平，“双”喻指双管齐下（降糖，降脂）。“洛平”指平稳病情。该名行业属性明显，表明企业药品对患者进行精准调节，纠正胰岛素抵抗导致的代谢紊乱，强效全面控糖的同时全面调脂，且疗效稳定，安全可靠，使糖尿病长期管理控制简易可行，是患者值得信赖使用的好品牌。
Solution:
The Wevin naming team named“Shuangluoping” for its brand , "Shuang" means (hypoglycemic, lipid-lowering). "Luoping" refers to the stable condition. The name’s property industry is obvious, that the accurate regulation of pharmaceutical enterprises in patients with metabolic disorder caused by correcting insulin resistance and lipid regulating effect of strong comprehensive control of sugar, and the curative effect is stable, safe and reliable, the long-term management of diabetes control is simple and feasible, is a good brand that can be reliable used by patients.
