汇恒
逆增长市场中的品牌崛起
项目背景:
2015年，义乌的外贸出口成绩单令人惊叹：出口额达338.6亿美元，同比增长42.82%，占浙江省出口额的12%，约占全国的1.48%。在浙江省外贸发展复杂严峻的形势下，以市场采购贸易方式为主的“义乌小商品”却一枝独秀逆增长，成为2015年拉动浙江出口增长的绝对力量。
Background of the project:
In 2015, Yiwu's foreign trade export report stunning: exports amounting to $33 billion 860 million, an increase of 42.82%, accounting for 12% of exports in Zhejiang Province, accounting for about 1.48% of the country. In the complex grimdevelopment situationof Zhejiang province's foreign trade , the trade market purchases of "Yiwu market" are thriving against the growth, become the absolute power in 2015 to promote export growth in Zhejiang.
洞见：
义乌中国小商品城充分整合各方的特色和资源，在品牌、资本、管理三个方面进行深度对接，特别是利用国际贸易综合改革、国内贸易流通体制改革、融入“一带一路”建设开通“义新欧”铁路等方面的独特优势，分享义乌市场的改革红利，全力打造万亿级“义乌系”小商品实体市场体系。
Insight:
Yiwu Chinese commodity city fullyintegrated different characteristics and all resources， in-depth docking in three aspects of brand, capital, management, especially the use of the comprehensive reform of international trade, domestic trade circulation system, into the " The Belt and Road Initiative" opening unique advantages of new railway whichfrom China-Yiwu to Europe-Madrid and other aspects.Share the reform of the bonusYiwu ,to create" Yiwu trillion "market system.
解决方案：
作为浙江进出口主导力量，义乌小商品汇聚整合各方特色和资源，在外贸发展复杂严峻的形势下一枝独秀。针对这一特色与发展，先知命名团队为义乌进出口贸易新起之秀起名为“汇恒”。“汇”有汇聚、聚集之意，表达出企业作为进出口公司广结四海朋友，汇聚四方资源发展壮大。“恒”意为永久，持久，恒心，延续，意指企业坚守本心，有做大做强的恒心，谋求长远的发展。该名字表达出企业以雄图伟略的战略意图放眼世界，持之以恒、恒久发展的美好寓意。
Solution:
As the leading force of Zhejiang import and export, Yiwu marketintegrated all resourcescharacteristics, standing out in the development of foreign trade under a complicated and grim situation. Aiming at the characteristic and development. Wevin naming team name "HuiHeng"for Yiwu's import and export trade. "Hui" has the meaning of convergence, aggregation, and express the enterprise’s will tomake wide knot friendsas an import and export company,grow and develop itselves by using all resource. "Heng"means a permanent, lasting, perseverance, continuation, means enterprises adhere to the heart, have big and strong persistence, and seek long-term development. The name expressed that enterprise has great strategic andthe whole world in view, with good moral development and lasting persevere.
