君迪
跨国咨询企业的本土化落地
背景：
J.D. Power是美国McGraw Hill Financial集团旗下品牌，提供客户满意度、绩效改善等方面的洞察和解决方案。J.D. Power每年基于数百万消费者的反馈信息进行产品或服务方面满意度的评测。J.D. Power亚太公司专门从事客户满意度研究，为汽车、金融和信息技术等行业提供咨询服务。J.D. Power研究报告的价值在于“取之于民，用之于民”。通过面对面采访或调查问卷的形式将收集到的消费者反馈加以统计、研究，最后以得分和排名的方式将报告呈现给消费者。行业管理者每年在参考报告后，会从消费者对产品和服务方面的意见和建议中受到启发，为日后的改进工作起到积极的作用。
Background:
Power J.D. is the United States Hill Financial McGraw group's brand, providing customer satisfaction, performance improvement and other aspects of insight and solutions. Power J.D. based on the feedback information of millions of consumers each year to conduct product or service satisfaction evaluation. Power J.D. Asia Pacific Company specializes in customer satisfaction research, for the automotive, financial and information technology and other industries to provide advisory services. J.D. Power Research Report "from China, saying China is the value of". In the form of face-to-face interviews or questionnaires to collect feedback to the consumer to statistics, research, and finally to score and ranking of the report will be presented to the consumer. Industry managers in the annual report after the report, from the consumer to the product and service aspects of the views and suggestions are inspired, for the day after the improvement work to play a positive role.
洞见：
1968年，J.D. Power III先生在美国洛杉矶West Lake Village建立了最初的J.D. Power 公司。经过几年发展，J.D. Power逐渐成为值得信赖的第三方市场咨询研究机构，并因其在汽车行业的成就著称。如何为国际第三方市场咨询机构进行中文品牌命名是我们团队将面临的巨大挑战。
Insight:
In 1968, Mr. Power III West in the United States, Losangeles Lake Village J.D. established the initial Power J.D. company. After several years of development, Power J.D. gradually become a trusted third party market consulting research institutions, and because of its achievements in the automotive industry is known. How to name the Chinese brand for the international third party marketing consulting firm is a great challenge for our team.
解决：
“君”，古时帝王的尊称，即指统治或主宰；固有君临天下之说，蕴含企业能够主宰行业，达到统治的美好寓意。 “迪”，启迪之意，与企业所属咨询行业属性及其吻合；“君迪”，寓意企业的到来将为行业带来巨大的改变，犹如君临天下，迅速在业内占据统治地位，为更多企业的发展指明方向，成为业内真正的明灯； 同时也代表了行业的品质形象。此外，中文名称用字简洁，具有良好的行业联想，易于记忆，便于认知，为企业推广带来便通。
Solution:
"Gentleman" and the honorific title of ancient emperors, refers to the rule or dominate; inherent Harbourside said that contain the enterprise to be able to dominate the industry, to rule the good moral. "Di", enlightenment meaning, and the enterprise belongs to the consulting industry attributes and anastomosis; "SLV", meaning the arrival of the enterprise will be for the industry to bring enormous change, like the Harbourside, rapid in the industry occupies a dominant position, to point out the direction of the development of more enterprises become the industry real beacon; at the same time, it represents the quality image of the industry. In addition, Chinese name words concise, with good industry association, easy to remember and easy to recognize, for enterprises to promote bring laxative.
