品迪PHD
环球媒介的亚太突围战略
背景：
1990年，取自Pattison先生和Nick Horswell 及Jonathan Durden三位创始人姓氏首字母的PHD在英国伦敦成立。作为第一家“策略媒体机构”，经过几年的成功运营，1998年PHD最终成为世界最大的营销服务集团--宏盟媒体集团的一员。PHD(www.phdww.com)是全球领先的媒体服务公司，该公司因其在客户服务领域所开展的开创性和创新性工作而得到全球普遍认可。
Background:
1990, taken from Mr. Pattison and Horswell Nick and Durden Jonathan three founders of the first letter of the name of the PHD in London, england. As the first strategic media agency, after several years of successful operation, in 1998 PHD eventually become the world's largest marketing services group - a member of the macro alliance media group. PHD (www.phdww.com) is the world's leading media services company, the company for its groundbreaking and innovative work carried out in the field of customer service has been widely recognized worldwide.
洞见：
作为媒体服务环节中重中之重，媒介策划部门需要为客户提供精准到位的媒体投放方案。因此我们要做到“知己知彼”。收集详尽的数据信息，分析消费者行为和竞争对手，预测市场趋势。站在客户的角度，选择合适的媒体，联合其他部门，制定出正确的媒体投放策略，达到最大化，这就是我们的责任。
Insight:
As the media service links in the top priority, the media planning department needs to provide customers with accurate media delivery solutions. Therefore we must know the "". Collect detailed data information, analyze the consumer behavior and competitor, and forecast the market trend. Standing in the customer's point of view, choose the right media, combined with other departments, to develop the correct media strategy, to maximize, this is our responsibility.
解决：
品迪，命名充分考虑了P和D 的读音, 汉语发音与P和D相对应。品，独具一品；迪,遵循，我们一直沿着发展的方向前行，传达出一种国际化色彩；品迪，带你品味不一样的风采。名字简洁明了，读音顺口，适合推广，让人印象深刻。
Solution:
Di, named after the full consideration of the P and D pronunciation, Chinese pronunciation and P and D corresponding. Products, unique; Di, follow, we have been moving forward along the way of development, to convey a kind of international color; product Di, with your taste is not the same style. The name sounds smooth, concise, suitable for promotion, unforgettable.
