彼融
打造最懂国情的本土咨询品牌
项目背景
北京创成文化传播有限公司，以培训+咨询+投资三位一体的商业模式，拥有2个产品事业部和3大顾问中心，华北顾问中心，华东顾问中心，东北顾问中心，旨在为客户提供更加专业的咨询服务！目前，中国咨询市场上活跃两支队伍：成熟的外资咨询公司及成长中的本土咨询公司。随着新兴行业的不断涌现，专业分化越来越细，咨询公司也不断拓宽服务范围，为不同的企业量身定制咨询方案。
Background of the project:
Beijing Chuangcheng Culture Communication Co. Ltd, has a training + consulting + investment three-in-one business model as a whole,has 2 products division and 3 consultant center: North China, East China ,northeast Consulting Center, aims at providing more professional services for customers! At present,there are twoactive teams in Chinese consulting market,: mature foreign consulting firms and the local growing consulting firms. As new industries emerging continually, more and more professional differentiation, consulting firms are also expanding the scope of services for different enterprises tailored consulting program.
洞见：
相对于成熟的国外咨询公司，中国本土咨询公司所做业务规模小，服务要求烦躁而特殊，国外咨询公司不一定能做好。而中国是一个庞大的市场，据有关数据显示全国年销售额1000万元以上的企业有十多万家，5000万元以上的企业有3万多家，如果这些企业按正常比例的5%开展咨询业务，足能使我国咨询业吃饱，并快速成长。且我国95%以上的企业属于中小企业，企业在发展过程中最需要的就是管理咨询，是最具潜力开展咨询业的市场。
Insight:
Compared to foreign mature consulting companies, China's domestic consulting firm is in small scale, the service requires is special, foreign consulting companies may not be able to do a good job. The Chinese is a huge market, according to the relevant data show that the national annual sales of more than 10 million yuan enterprises have more than and 10, 50 million yuan more than more than 30 thousand enterprises, if these enterprises according to the normal proportion of 5% consulting business, will enable the consulting industry full, and growthrapidly. And more than 95% of China's enterprises are SME, the most needed in the enterprise’sdevelopment process ismanagement consulting, is the most potential market to carry out theconsulting industry.
解决方案：
融和企业及咨询客户群体的合作关系，我们为北京创成文化传播有限公司起名为“彼融”。“彼”即代表彼此，互相合作双方之意。“融”即是指本咨询公司与客户双方间的合作融洽、互惠、互联，亦有企业未来发展模块金融合作行业的属意。英文名称Boflouri [bəʊˈflɜ:rɪ]则由Both[boʊθ]和Flourish[ˈflɜ:rɪʃ]合成，寓意彼此繁荣昌盛。
Solution:
Combining enterprise integration and consulting customer relations of cooperation, wenamed "mutualIntegration" for Beijing Chuangcheng culture dissemination limited company . " mutual" is the representative of each other, mutual cooperation between the two sides. " Integration" refers to both the consultation between the company and customers cooperate in harmony, mutual benefit, Internet, have preferred the future development of financial cooperation module industry. The name Boflouri [bəʊˈflɜ:rɪ]made by Both[boʊθ] and Flourish[ˈflɜ:rɪʃ],predicting enterprises are all thriving and prosperous.
