机汽人
高端汽配品牌的锐新崛起
项目背景
新成立的公司及品牌主业为汽车配件销售。而截止到2015年底，我国机动车保有量达到了2.79亿辆，其中汽车1.72亿辆。据中国汽车汽配用品行业联合会统计，我国汽配市场年均交易规模超过 1,200 亿元，专业汽配市场交易额占比达到 80%以上。作为全球最大的汽车生产国和消费市场，也是全球最大的汽配生产国家，近年来，我国汽配市场产业快速发展，市场呈充分竞争状态。
Background of the project:
The newly established company and the brand’s business is mainly for auto parts sales. And by the end of 2015, China's motor vehicle ownership reached 279 million, of which 172 million cars. According to the China auto parts industry supplies Association statistics, China's auto market average transaction over 120 billion yuan, rate of professional auto parts market accounted for more than 80%. As the world's largest car producer and consumer market, the world's largest auto production country, in recent years, China's auto market develops rapidly,market is full of compete.
洞见：
近年来汽车配件行业规模稳步上升，未来汽车零配件行业地位将进一步提升。但，目前市场汽车配件知名企业多为外资企业，如博世BOSCH、电装DENSO、Continental大陆等等，国内汽车配件企业需加强核心竞争力！
Insight:
Auto parts industry increase smoothly in recent years, the status of auto parts industrywill be further enhanced in the future . However, the most part of current auto parts marketing’s well-known enterprises are foreign enterprise, such as BOSCH,DENSO, Continental, and so on, the domestic auto parts enterprises need to strengthen the core competitiveness!
解决方案：
介于新型汽配企业及品牌，我们希望企业及品牌名称不仅行业属性明显便于识别，且记忆度高。因此起名为“机汽人”。机汽人，命名别具一格，构思大气个性化，展现智能化汽车配件的品牌形象，凸显出互联网时代命名特质。行业属性明确，且个性突出，体现出企业超凡的创新力，具有个未来智能化企业品牌形象，易于品牌的传播和推广。
Solution:
Between a new auto parts enterprise and brand, we hope that the names of enterprises and brands not only attributes to facilitate the identification, but also a high degree of memory. So we named " Mechanical car man" for it. Mechanical car man, has a unique style, designpersonalized, intelligent show the brand image for auto parts , highlights the characteristics of the Internet era name. Industry attribute is clear, and outstanding personality, reflecting the extraordinary innovation, with a future intelligent enterprise brand image, easy to spread and promote the brand.
