天智立
打造滤清器领导品牌
项目背景：
公司是专业设计、生产、销售厂家，生产的高效除油过滤器可广泛应用于化工、医药、电子、纺织、煤炭、石油、天然气、食品、玻璃、机械、粉未冶金、磁性材料 等行业。2013年，统计的油滤清器行业情况，纳入统计的油滤清器生产企业有24家，合计产销油滤清器1.68亿只和1.65亿只。主要生产企业有浙江环 球滤清器有限公司、上海马勒滤清系统有限责任公司、意奔玛集团有限公司、江苏奥斯特滤清器制造有限公司、佛山丰田纺织汽车零部件有限公司、淄博永华滤清器 制造有限公司、上海英特汽车配件有限公司、奥凯嘉集团有限公司、佛山市豹王滤芯制造有限公司、曼胡默尔滤清器（上海）有限公司等等。
Project background:
The company is a professional design, production, and sales manufacturer, produce efficient oil filter, which can be widely used in chemical, pharmaceutical, electronics, textile, coal, petroleum, natural gas, food, glass, machinery, powder metallurgy, magnetic materials and other industries. In 2013, oil filter industry statistics included that there are 24 oil filter production enterprises with respectively 16,8 million and 16,5million pieces of productions . The main production enterprises are Zhejiang Universe filter Co. Ltd., Shanghai Mahler Filter Systems Co. Ltd, YBM Group Co., Ltd., Jiangsu OST filter manufacturing Co., Ltd., Foshan Toyota textile Beijing Great Automotive Components Company Limited, Zibo Yonghua filter manufacturing company limited, Shanghai International Auto Parts Co., Ltd., okiya Group Co. Ltd., Foshan tora filter manufacturing Co. company, MANN + HUMMEL filter (Shanghai) Co. Ltd. etc.
面对挑战：
油过滤产品属于高精配件，对技术和工艺的要求非常的高。同时由于国内各大品牌的市场占有率比较高，可以说这个市场竞争非常的激烈。如何能在这个市场里凸显 自己的特点，体现自己的技术、工艺优势，是这次方案成功的关键。 在竞争激烈的今天，抢占一个能清晰表达自己产品卖点或品牌理念的词组作为名称已不那么容易了。在国际知名企业的CEO工作日志中都会出现和“名字就是最低 成本的广告语”这句类似的表述。事实上，传播的本质就在于社会公众愿意将自己的所知道的信息分享出去。
Face the challenge:
Oil filter products are high precision parts, the technology and process requirements are very high. At the same time as the major domestic brand market share is relatively high, it can be said that the market is extremely competitive. How to highlight the characteristics of their own in the market, embodies the advantages of their own technologies is the key to the success. In today's highly competitive market, grab a name which can express their selling point of the product or the brand concept clear phrases as the name is not so easy. In the CEO log international famous enterprises will appear the words as "name is the lowest cost of advertising language" and similar expressions. In fact, the essence of communication lies in the public want to know their own information sharing out.
解决方案：
市场竞争日趋激烈，油过滤同类产品越来越多，市场竞争成功的关键在于品牌定位是否准确有力。一个优秀的产品名称要能够启动一个品牌的市场定位，并因为其所具备的营销力量而参与这一品牌的市场竞争，这是先知团队对这次命名方案的认识。在以往油过滤市场品牌中，全都使用的是一些机械感、缺少特点的名字，通过反复思考，先知命名团队找到了一个具有鲜明特点的名字“天智立”。这个名字很好的表达出了本企业先进的智能生产技术，从名字上与其他企业区别开来；同时在设计上使用大量的纯色，让人感觉到一种纯粹的感觉，联想到企业就是我们拥有纯粹的技术。名字和设计相结合，完美的体现了企业要宣传的要求。
Solutions:
The increasingly fierce market competition, oil filter similar products more and more, the market competition success lies in brand positioning is accurate and powerful. A good name of the product to market positioning a brand started, and because the marketing power of the brand competition in the market, this is the naming scheme understanding of Wevin team. The oil filter market brand in the past, all names use the words with some mechanical sense, lack of character names Through repeated reflection, Wevin team found a distinctive name "Tian Zhili". The expression of this name is very good to express the intelligent production technology and the advanced enterprise, distinguishing from the other enterprises; the design also use a lot of pure color in design, make people feel a kind of pure feeling, make people thinking that we have a purely technology. The combination of the name and design, perfectly embodies the enterprise’s propaganda requirements.
