御筋宫
中医学派的革新
项目背景：
随着总理在国务院常务会议中确定“要进一步促进中医药发展措施，发挥传统医学优势造福人民”，中医药总体规模不断扩大，在党中央、国务院高度重视下，推动中医药事业发展取得了显著成就。而学术流派正成为中医学术发展的主力军。宫廷理筋术，正是承于中医学学术流派的重要分支——刘寿山正骨理筋。新成立的公司及品牌以宫廷理筋术的精妙掌法造福现代职业病的诊疗与养生。
Background of the project:
With the Prime Minister in the executive meeting of the State Council determined "topromote the development of traditional Chinese medicine measures furtherly , the role of traditional medicine advantages for the benefit of the people", the overall size of the traditional Chinese medicine are expanding continually ,Under the Party Central Committee and the State Council great concern, promoting Chinese medicine to achieve remarkable achievements. And academic schools are becoming the main force in the development of traditional Chinese medicine. The palace of tendon surgery, is an important branch of the TCM academic schools: Liu Shoushan make bone and tendon right. New established company and brand make use accurate palm way to benefit tendon surgery and health of modern occupation disease.
洞见：
宫廷理筋术作为中医学术流派重要分支之一，其历史渊源深厚，流派传承与发展，造就了一定的知名度。在其知名度的基础上，深挖其从宫廷到民间的流传，传播一种宫廷派、学术派文化影响力，突出对现代职业病的诊疗养生效果，逐渐形成品牌影响力与口碑。
At present:
As one of the important branches of the TCM academic schools, the court of science and technique of the court has a profound historical origin, the inheritance and development of the genre, has created a certain degree of popularity. Based on the visibility , ferreting out its spread from the palace to folk, spread a aulic, academic cultural influence, highlighting the health effectsof modern occupational disease diagnosis and treatment, gradually formed the brand influence and reputation.
解决方案：
名称构思源自刘寿山先生传于后世子孙、造福大众的“宫廷理筋术”，即本企业的核心价值，起名为“御筋宫”。“宫廷理筋术”源自皇帝御用的按摩手法，故取字“御”；“筋”即为”理筋术”中治疗之病症；“宫”即代表宫廷，又寓意此疗法传承自“皇宫内廷”极其珍贵，价值非凡。“御筋宫”名称行业属性强，彰显企业品牌独有特征，区隔与同行业名称，品牌形象高贵、独树一帜，中国文化底蕴深厚，易于快速传播记忆，充分体现名称即本体作为命名艺术的至高境界。
Solution:
The name of the idea comes from“YJG”, originated from Mr. Liu Shoushan passed on future generations, benefits the public, the palace of science and technology, that is, the core value of the enterprise. "Court and reinforcement of" from the emperor's massage, so take the word "Royal"; "Jin" is the "reinforcement technique" in the treatment of the disease; "Palace" is taken from the "court tendon surgery", meaning this therapy heritage since the "Inner Palace" extremely valuable, the extraordinary value. "Reinforced the Imperial Palace" name industry strong attribute, reveal company brand unique features, septal area with the name of the same industry, brand image of the noble, unique, China’s has a long cultural history, easy to spread fast and remember, fully embodies the name ontology as the highest realm of art.
