布丁
智趣布丁 成长相伴
背景：
北京智能管家科技有限公司 (rooboTM)是一家面向全球的智能硬件科技公司。公司总部设立于北京，并在深圳、苏州、香港、以及韩国·首尔、俄罗斯·莫斯科和美国·西雅图设有分部。目前旗下产品包括智能机器人系列、骨传导智能运动耳机、VR一体机以及智能无人机等。roobo希望通过研发和推广更多新奇有趣的智能硬件产品，让全球用户能够以更合理的价格，享受到真正创新、优秀的科技产品与服务，让科技给生活带来更多美好与快乐。
Beijing intelligent housekeeper technology co., LTD. (rooboTM) is a globally oriented intelligent hardware technology companies. Company headquartered in Beijing, and in shenzhen, suzhou, Hong Kong, and South Korea, Seoul, Moscow, Russia and the United States has branch, Seattle. At present, products include intelligent robot series, the bone conduction intelligent motion headphones, VR all-in-one and intelligent unmanned aerial vehicle (uav), etc. Roobo hope that through research and development and the promotion of more novel and interesting intelligent hardware products, make the global users to be able to in a more reasonable price, enjoy the real innovation, excellent technology products and services, make technology bring life more wonderful and happy.
挑战：
Roobo智能管家公司在国内发明并生产了一种可以量产的智能机器人，先知中国要帮贵司解决的问题有，智能机器人产品的命名与定位。智能机器人产品LOGO和VI识别系统的设计，还有后期品牌上市推广策划。
Roobo intelligent housekeeper company developed and produced in China that can be mass production of intelligent robot, the prophet China want to help you solve the problem, the intelligent robot naming and positioning of the products. Intelligent recognition system of robot product LOGO and VI design, and the late brand marketing planning.
解决：
先知命名团队首先从产品名称出发结合国学易理，极富亲和力的品牌名称“布丁“，”布丁“构思巧妙，立意新颖,其核心创意理念源自“家有新丁”的美好寓意，以此凸显“居家生活伴侣”的核心品牌定位。以此拉近与目标客户间的情感距离，名称认知度记忆度极高，能够与目标受众在情感层面产生共鸣，布丁，传递出的是一种非常可爱，讨人喜欢，且充满智趣的品牌格调，与竞争品牌形成显著区隔，用于家庭智能机器人品牌名称尤为适合，能够快速形成传播效应。在标志设计方面，更是设计出了未来、温和、活跃的蓝色并且机械感较强的字母标，彰显了产品的未来化，整套VI系统的设计也是强调了布丁的定位成为一款“现代家庭的居家生活伴侣”整体颜色清新活泼，孩子的海报应用，准确的定位了产品面向平台。并且制定了布丁1S新品上市会推广核心策略活动主题：为童年打个“补丁”，先知集团为“布丁”智能机器人打造的整体品牌服务，在产品初期打入市场得到了很大的宣传和影响。
Prophet named team first embarks from the product name in combination with Chinese yi, the brand name of extremely rich affinity "pudding", "pudding" clever, novel idea, its core creative concept derived from the "pool" good moral, in order to highlight the core of "home life partner" brand positioning. To connect with the emotional distance between the target customer, high degree of name recognition memory, to resonate with the target audience on an emotional level, pudding, that is a very lovely, likeable, and brand style, full of wit and competitive brand form significant segments. And formulated the pudding 1 s new arrival will promote activity theme: the core strategy for childhood play a "patch", "pudding" the prophet group overall brand of intelligent robot, at the beginning of the product into the market to get a great deal of publicity and influence.
