开用
开创电子产品新格局
背景:
我国信息技术服务市场发展潜力巨大，发展前景非常广阔近年来，在国家相关产业扶持政策的推动下，我国软件产业步入新的快速发展阶段，一批较具竞争实力的企业群体逐步形成，并拥有规模化的软件研发队伍，研发投入水平持续提高，创新能力不断增强，成为推动我国软件产业持续快速发展的中坚力量。近年来，随着信息技术服务逐步走向应用前台，而且正作为融合IT 技术与企业自身业务、提升企业管理水平和运营效率的工具被提升到公司战略层面，受到越来越多的企业用户的重视，对信息技术服务的投入也在持续升温，信息技术服务市场将随着经济前景及投资意欲的好转而稳定增长。
In our country, the development of information technology services market potential is tremendous, very broad prospects for development in recent years, under the relevant state industrial policies to promote, the software industry of our country entered a new stage of rapid development, a number of more competitive strength of the enterprise group gradually formed, and has a scale of software R & D team, R & D investment continue to raise the level, innovation ability become to promote the sustainable and the backbone of the rapid development of China's software industry. In recent years, with the information technology services, gradually moving towards the foreground application and is as integration of IT technology and the enterprise's own business, improve enterprise management level and operational efficiency of the tool was promoted to the company at the strategic level, has been paid attention to by more and more enterprise customers, the investment of information technology services also continues to heat up, which led to the rapid expansion of the scale of the information technology services industry.Investment funds intended to turn for the better and stable growth.
洞见:
电子商务行业的快速发展，将对相关产业链发生溢出效应。随着电子商务的不断普及，将直接带动物流、金融和IT等服务类型的行业发展，将创造更多的就业机会。在电子商务交易服务、业务流程外包服务和信息技术外包服务等领域涌现出大量的电子商务服务商，电子商务服务业兴起。
The rapid development of e-commerce industry, will be related to the spillover effect of the industrial chain. With the popularity of electronic commerce, will directly drive the logistics, financial and IT services, such as the type of industry development, will create more employment opportunities. In the field of e-commerce transaction services, business process outsourcing services and information technology outsourcing services, such as the emergence of a large number of e-commerce service providers, the rise of e-commerce services.
解决:
开用，名称整体感比较抽象，适用于未来的年轻消费人群，和已知对互联网生活应用相关依赖人群，开用是一多元化元素的集合，名称诉说理念简洁未来，像一把钥匙一样开启我们身边的互联网生活，开用同时也寓意着企业未来美好的一面。名称行业差异性显著，易于记忆和突出。
Kai yong, the name of the overall sense more abstract, for the future of young consumer groups. And the known living on the Internet application dependent population, is a collection of a plurality of element, name tell philosophy of simple future, like a key to open our side of Internet life, open at the same time, it also implies the enterprise in the future the good side. Industry differences are significant, easy to remember and highlight.
