颐享
健康管理领导者
背景：
唐山启奥科技有限公司是先知命名的客户，创建于1994年，位于唐山市高新技术开发区，公司主要致力于软件开发、IT培训、信息服务；公司专业研发输血、社区卫生行业综合管理信息系统软件、统计软件，提供现代血站及社区卫生综合解决方案----标准化、规范化管理信息系统，是目前全国输血行业最大的软件开发商，市场占有率达到75%以上，系统列入国家科技部中小企业创新基金项目。
Background:
Tangshan Kai Austria Technology Co. Ltd. is a Wewin named customer, founded in 1994, located in Tangshan City high tech Development Zone, the company mainly engaged in software development, IT training and information services; integrated management software company specialized in the research and development of blood transfusion, community health industry information system software, statistics, provide modern blood and community health integrated solutions - standard the standardized management information system, is currently the national blood transfusion industry's largest software developers, the market share of more than 75%, the system included in the national Ministry of science and technology innovation fund for small and medium sized enterprise project.
挑战：
此次命名的需求是要成立一家健康管理公司，需要从中英文命名到标志设计的全套服务。集团领导李总希望这个新品牌能建立起和行业的强关联，有自己的独特气质。公司起名及品牌命名也将是终端设备名称，所以中英文名称都要充分体现这一点。集团希望这款新品牌的中文名称含义深厚，体现汉字的丰富性，具备中国传统文化元素，中英文命名要成一个整体相互呼应。
Challenge:
The name of the demand is to set up a health management company, from the Chinese and English names to logo design of the full range of services. Group leader Lee always hope that this new brand can establish a strong relationship with the industry, has its own unique temperament. Company name and brand name will also be the end of the device name, so the Chinese and English names should be fully reflected in this. The group hopes that the new brand of Chinese name meaning deep, reflects the rich Chinese characters, with Chinese traditional culture elements, the Chinese and English name should become a whole echo each other.
解决：
颐享，核心创意源点来自"颐养天年,悦享健康"，符合企业全方位、全过程、专业化的健康管理服务内容，一个“颐”字将健康管理行业的特征诠释得淋漓尽致；名称字形简洁，发音容易，通俗易懂，符合命名美学原则，便于消费者识别与记忆，利于品牌形象的传播。名称现代大气，行业特征突出，有效区隔于同行业品牌名称，易于目标受众的识别与认知。有利于贵司品牌知名度和美誉度的快速形成。
Solve:
We enjoy the core creative source from the "live, Wyatt enjoy health, health management services enterprises with all-round and whole process, professional, a" Yi "health management industry feature interpretation to the most incisive name; shape concise, easy to pronounce, easy to understand, with named aesthetic principle. To facilitate consumer recognition and memory, to spread the brand image. The name of modern atmosphere, industry characteristics, the effective area is separated from the same industry brand name, easy target audience recognition and cognition. Rapid formation is conducive to your brand awareness and reputation.
