美芮
安享美丽，芮动于形
背景：
南京高端女子美容整形机构新品牌命名，定位于服务高端高品质人群。品牌创始人创建该美容整形机构的目的并不是常规性质的美容整形服务，在于提升人们的内外在素养，并且引领健康的生活方式。整体品牌风格为高品质，文化底蕴浓厚，深入挖掘东方女性的内外在美的和谐统一。
Background:
Nanjing high-end women's beauty plastic body of the new brand name, positioning in the high-end services, high quality crowd. The purpose of the brand's founder to create the beauty and plastic body is not the traditional nature of the beauty of the service, is to enhance people's internal and external quality, and lead a healthy lifestyle. The overall brand style is high quality, the cultural inside story is deep, and the inner and outer beauty of Oriental women is deeply excavated.
洞见：
先知命名团队通过与品牌创始人的多次讨论以及对品牌理念，目标受众等多方面的深入分析解读，认为本次工作的重点应更加关注精神层面的品牌和受众诉求，并给该品牌定位优雅大气的品牌格调，因此，先知团队把命名重点聚焦在中国传统文化，并希望能找到一个典雅质朴的代名词。
Insight:
The Wewin named the team through many discussions with the brand's founder, and the concept of the brand, the target audience, and other aspects of in-depth analysis, that the focus of this work should pay more attention to the spiritual level of the brand and audience demands, and to the brand positioning elegant atmosphere of the brand, so, the Wewin team focused on Chinese traditional culture, and hope to find a simple and elegant.
解决：
先知命名团队大量搜集可体现女子高雅情趣的诗句，兼顾品牌气质，综合考虑名称用字的音形义，最终敲定“美芮”。美，美好的，完美的；芮，国际大品牌常用字，用来形容美好的，高端大气的，美芮两个字结合，把医疗美容的行业背景体现的淋漓尽致。美芮，从你开始，把美环绕。且“芮”与“瑞”同音，寓意客户从此焕然一新，瑞意吉祥。命名给人耳目一新的感觉，让人印象深刻。
Solve：
The Wewin named team a lot to collect the verse of the woman of taste, taking into account the brand temperament, considering the name words sound, form, meaning finalize "Rui Mei". Beauty, beautiful, perfect; Rui, the international brand for common words to describe good, high-end atmosphere, Rui Mei two word combination, the medical beauty industry background reflected most vividly. The United States Rui, starting with you, the beauty around. And "Rui" and "Rui" homonym, meaning customers on the Swiss Italian take on an altogether new aspect, auspicious. Naming a person fresh and refreshing feeling, let a person is impressed.
