朗生肽命名lightsen
创新科技传递美丽健康
项目背景：
新集团理念先知命名团队为其定位“创新科技传递美丽健康”，本着“以爱为导向，以客户需求为中心”的商业原则竭诚为消费者服务，为用户提供专业的美容知识和健康产品一站式服务。坚持“精良科技、创新为先、品质为本”的企业精神，始终追求“特色项目，持续发展”的品牌理念，为企业的可持续发展和永久生命力、打造优秀的品牌奠定了坚实的基础。随着公司的不断壮大，我们坚持“以质量决胜市场、以服务带动市场”的市场理念，把“诚信”放在首位，“无后顾之忧”永远是我们对您的承诺！
Background of the project:
The new concept of the Wewin named group team for its position of "innovation and technology transfer of beauty and health", the spirit of "to love oriented business principles, dedication to customer demand as the center" for the consumer services, to provide professional beauty knowledge and health products one-stop service for users. Adhere to the "excellent technology, innovation as the first, quality-oriented" spirit of enterprise, has always been the pursuit of "characteristics of the project, sustainable development" concept of brand, and laid a solid foundation for the sustainable development of enterprises and the permanent vitality, create excellent brand. As the company continues to grow, we adhere to the "quality win the market, to serve others in the market" market concept, the "good faith" in the first place, "no worries" forever is our commitment to you!
面临挑战：
现今消费者对化妆品需求的重心已经由对物质需求的满足演变为个性化与精神情感的追求。消费者心理的多样性显而易见，对化妆品品牌命名来说，消费者喜好和忠诚度是最重要的，产品的命名特性越符合消费者心目中的期望值、消费者得到良好的产品体验由此消费者才会信任，从而加深对品牌的认可。因此作为化妆品公司起名及品牌命名，更应根据女人消费特征和影响其购买因素等的诸多关系，去适宜的运用不同的刺激条件来吸引消费者，最终达到根据购物心理进行设计与宣传，达到促进销售目的。
Facing the challenge:
Now consumers focus on cosmetics demand has evolved from the pursuit of material to meet the demand for personalized and emotional. The diversity of consumer psychology obviously, named for the cosmetics brand, consumer preferences and loyalty is the most important, named properties products more in line with the minds of the consumer expectations, consumers get good products experience which consumers do not trust, so as to enhance the brand recognition. So as a cosmetics company name and brand name, should be more many relationship according to the woman consumer characteristics and influence their buying factors, go to the appropriate use of the different stimulus conditions to attract consumers, ultimately achieve the design and publicity according to the shopping psychology, to promote the sales objective.
解决方案：
化妆品的命名和设计要善于迎合女人爱美心理，体现化妆品的种类、作用及效果，同时要声情并茂，使女人觉得不买此化妆品便有点对不起自己的美丽。女人自己的角色定位不同于男人，其受影响、受感染的弹性大，更易产生群体交互和从众心理，从而引发感染性消费。lightsen（朗生肽）这个名字是带有销售驱动型的名称，命名过程中，先知专家团队充分考虑了女性群体的心理因素，同时也兼顾到行业越来越细分，如何体现产品的专业功能也非常之重要。标志设计以圆为核心元素，通过立体的造型传达lightsen（朗生肽）全面、周到、圆满的品牌诉求。
The solution:
Naming and design of cosmetics should be good at to cater to women like beauty psychology, reflects the role and effects of cosmetics category, and at the same time to make a woman feel emotional, not to buy the cosmetics is a bit sorry for their beauty. The role positioning of women themselves different from men, the affected and infected big elasticity, more easy to produce group interaction and the herd mentality, causing infection of consumption. Lightsen (Lang Shengtai) is the name names with a sales driven, named process, the Wewin team of experts fully consider the psychological factors of female groups, but also to take into account the industry more and more segmentation, professional function how to embody the products is also very important. The logo design to the circle as the core element, lightsen communicated by the three-dimensional modelling (Lansen peptide) comprehensive, thoughtful, perfect brand appeal.
