艺甲天下
美甲专家级品牌
项目背景：
国美甲市场未来前瞻美甲产品和服务作为美容行业一个突飞猛进的经济增长点，虽然仍有一些突出问题.但随着行业进步和市场竞争的调整优化。以投资低、风险小、利润大、回报快等特点见长的中国美甲行业已经处在了从初级急速膨胀到腾飞发展的过渡期.将向.专业化、规范化、规模化、服务化、特色化的方向发展，这就要求关甲从业者从经营管理、专业技术、整体服务素质等方面不断学习和提升。
据权威机构统计，截止到去年，中国知名美甲品牌连锁经营机构达40家.几乎部是民营企业.特许连锁美甲店约3万家，美甲从业人员约35万名.美甲教学机构20家以上，外资美甲品牌更是凭借先进的技术、设备优势和先进的经营理念强势介入中国大陆的市场竞争中来.
Background of the project:
In Manicure market future prospective Manicure products and services as a make a spurt of progress economic growth point in the beauty industry, although there are still some outstanding problems. Specialization, standardization, scale, service characteristics, the direction of development, which requires close a practitioners from management the overall service quality, professional technology, and other aspects of continuous learning and improve.
According to authoritative statistics, by the end of last year, the famous brand chain management Chinese mechanism Manicure reached 40. Almost is private enterprises. The franchise chain Manicure store about 3, the advantage of equipment and advanced management the concept of the strong involvement of Chinese, competition in the market.
面临挑战：
在竞争如此激烈的市场，如何塑建品牌鲜明的形象，给人深刻的记忆，并在推广中体现公司实力，是先知中国团队面临的挑战。
“艺甲天下”美甲会所的理念以释放自我、轻松生活为主题，品牌形象采用非主流意识时尚设计策略，因此从标志、VI基础及应用系统要从深、广、精、准为原则，打造最到位、最切合的品牌形象，为此我们进行了大量的调研、创意策略、视觉表现整合。
Facing the challenge:
In the competitive market, how to mould brand vivid images, give people a deep memory, and reflect the strength of the company in the promotion, is facing the Wewin Chinese team challenge.
"Art world" Manicure club to the concept of self release, easy life as the theme, brand image by using non mainstream sense fashion design strategy, therefore, the sign from the VI foundation and application system should be from the deep, wide, accurately, as the principle, to build the brand image of the best place, the most suitable, so we carry out research, creative strategy, integration of a large number of visual expression.
解决方案：
在跟客户沟通后，吾言吾道策略设计团队在最终“艺甲天下”方案落实上体现更多的推广空间，在品牌意义上想要赋予更持久的灵动之美。从标识基础应用系统和文化概念上我们都寻求统一高度，以满足客户对品牌的精神诉求与理想愿望，传递时尚国际之美。
纤纤十指，虽然不如美丽的脸盘重要，却是评价人的另一种隐性标准。设计师以多彩的艺甲质感表现出健康与浪漫，传递着美甲的珍爱与标准。颇有“十尖尽换红鸦嘴，……数点桃花汛水流”之意，也更赋予“艺甲天下”独特的视觉感受。所创方案赢得客户一致赞许，相应着我们所跟进合作了VI应用系统、DM单以及门头等一系列品牌识别的艺术创作，从而形成品牌识别的核心力量与视觉延展。
The solution:
To communicate with customers, my words I am strategy design team in more promotion space embodied finally "Yi Jia Tianxia" implementation of the programme, in the brand meaning wants to give more lasting beauty smart. From the identification of basic system and cultural concept we are seeking highly unified, transfer international beauty fashion.
Slender ten figures, although not as beautiful face important, another kind of recessive standard is the evaluation of human. The designer with colorful art a texture to show health and romantic, transfer of treasure and the standard Manicure. A scheme to win customers praise, we are to follow the corresponding cooperative VI application system, DM and head and a series of brand recognition of artistic creation, thus forming the core strength and extension of brand visual identification.
