雅滋曼
美容美体全案策划
项目背景：
现在许多国外的美容、服务行业都在针对着中国市场，分享着这块巨大的“蛋糕”，为什么会出现这样的情况，中国的美容市场是如何发展的，又存在哪些优势和不足?
随着人们消费意识和健康观念的提高，对美容类产品的选择也在不断发生着转变。不仅对产品的包装、规格、功效以及价格、服务等进行选择，同时也更加关注产品的品质和内涵是否满足自身健康和心理需求，是否符合科学严谨和时尚高雅的生活理念。因而美容化妆品的更新换代成为了必然趋势。中国美容市场的快速增长性和持续增长性，加之巨大的人口基数，是中国美容行业蓬勃发展的动力和基础。
市场竞争在这个环境下愈发激烈，美容行业的品牌化已经成为大势所趋。新公司为解决品牌化难题，找到了先知为其提供全方位的品牌搭建服务，为其发展提供长期稳定的核动力。
Background of the project:
Now many foreign beauty, service industry against China market, share this huge "cake", why such a situation, Chinese cosmetic market is how to develop, what advantages and disadvantages?
The increasingly fierce market competition in this environment, the beauty industry brand has become represent the general trend. In order to solve the problem of the new company brand, find the Wewin to provide full range of brand building services, to provide long-term stability of nuclear power for its development.
面临挑战：
美容行业从开始的单一化，向现在的多元化的发展，对于现代市场的诸多不稳定因素存在，或者潜在因素。雅滋曼依靠当代高科技，辅以先进的仪器设备，成功的把芳香疗法、SPA文化、中医保健养生三位一体独创了一套整体疗法，运用自然界恩赐予人类的天然植物和优雅的SPA 风情，辅以先进科学仪器和养生理念，以无毒无害的疗法来增强人体预防、抵御疾病的能力，改善人体亚健康状态，维护人体健康。
如何让雅滋曼从市场激烈的同质化竞争中脱颖而出，打造业内领先品牌的形象，是先知中国面临的最大挑战。
Facing the challenge:
Single from the beginning of the beauty industry, to the present diversified development, with advanced scientific instruments and the idea of life, to enhance the ability of the human body, prevention against disease by non-toxic harmless treatment, human body sub-health state is improved, the maintenance of human health.
How to let ya Zi man talent showing itself from the homogenization of the fierce market competition, creating the industry leading brand image, is the biggest challenge facing the Wewin Chinese.
解决方案：
先知中国为其打造的“雅滋曼”创意来自“高雅，滋润，曼妙”三个关键词，这三个关键词完美的表达出了女子美容美体的特点和顾客诉求，让人第一眼就能知道雅滋曼是做什么的、雅滋曼能做到什么，给人以美好的联想，让人一目了然；LOGO设计采用中英文设计，以英文为主体，突出国际感和时尚感，看起来高端大气，中文字体设计采用柔和的设计，将棱角圆化，为的是体现女性的美好和柔美，和企业形象相拼配。
先知团队又陆续为其打造了公司官网和消费网站，以一个清晰明了的方式让消费者对雅滋曼的理解进一步加深。通过对全案的整合设计，先知帮助雅滋曼树立起了业内领先的品牌形象。
The solution:
The Wewin China for creating a "Ya Zi man" idea came from "elegant, moisture, graceful" three words, these three words the perfect expression of women's beauty and body characteristics and customer demands, let a person first thing you know ya Zi man is doing what, Ya Zi man can do to what, give a person with a beautiful legend, let people stick out a mile; LOGO is designed using English design, to English as the main body, prominent international and fashion sense, look good atmosphere, Chinese font design using the soft design, the edges and corners rounded, as is the embodiment of female beauty and gentle, and corporate image phase matching.
