启农
开启农业丰收新时代
背景：
杭州生物农药企业委托先知为其中文品牌命名及全案策划。生物产业是七大新兴产业之一，而生物农药产业是生物产业的一部分，未来生物农药行业相对于化学农药行业而言将在相关政策方面会有一定的优势。生物农药具有安全、环保、无残留等特征，是未来农药产品的发展趋势。因此，我国生物农药行业的发展前景乐观。
Background:
Hangzhou biological pesticide enterprises commissioned the prophet for the Chinese brand name and the whole case planning. Biological industry is one of the seven emerging industries, and the bio pesticide industry is a part of the biological industry, the future of the bio pesticide industry in terms of the chemical pesticide industry will have a certain advantage in the relevant policies. Biological pesticide has the characteristics of safety, environmental protection, and no residue, and is the development trend of pesticide products in the future. Therefore, the development prospects of the bio pesticide industry in china.
洞见：
对于此次的命名工作，为了更好地了解品牌及产品特点，先知命名及全案策划团对专门到达其竞品店面对其环境和产品进行亲身受众体验，先知团队认为本次的更名工作应该强化一产概念，以此来提升消费群对品牌的忠诚度。另外，名称还应该有积极向上的乐观导向，以驱动受众消费。
Insight:
For the name of the work, in order to better understand the characteristics of the brand and product, the prophet named and the whole case planning group to arrive at its own competitive products shop in the face of its environment and product experience, the prophet team believes that this work should strengthen the name of a product concept, in order to enhance consumer groups on the brand loyalty. In addition, the name should have a positive and optimistic oriented, to drive the audience consumption.
解决：
启农，开启农业丰收新时代,名字解读：启，开启；农，农业，简洁明了展示行业形象，使品牌背景深入人心。以科学绿色的品质，开启稳定高效的新时代。启农帮您绿色沃土，益农丰收。盾牌：盾牌安全防御的含义，点明企业所从事的行业属性。阳光：代表活力及美好的未来。田地：代表农业体现了在启农产品的作用下粮食丰收。
Solve：
Kai Nong, open a new era of agricultural harvest, the name of the interpretation: Kai, open; agriculture, agriculture, simple and clear display industry image, so that the brand background. To the quality of scientific and green, open a new era of stability and efficiency. And help you green agricultural soil, AgroSciences harvest. Shield: shield The meaning of brand security, pointing out the enterprises engaged in the property industry. Sunshine: represent energy and bright future. Fields: on behalf of the agricultural products under the effect of the role of agricultural products.
