东厚
东方神韵，厚德致远
背景：
陕西汇洋集团有限责任公司是经陕西省工商行政管理局于2001年10月18日批准成立的一家民营集团公司。其下属企业包括陕西汇洋电力器材有限公司、陕西 洋县碗牛坝电站有限公司、陕西润泽水业有限公司等六家子公司。公司注册资本为人民币5000万元，公司总资产近11亿元，集团总部位于西安市高新技术开发 区唐延路旺座现代城。 集团近期准备进入物流及仓储领域投资，需要新的品牌形象。
Background:
Shaanxi Haixing Group Co., Ltd. is the Shaanxi Province Administration for Industry and Commerce on October 18, 2001 approved the establishment of a private corporation. Its subordinate enterprises including Huiyang, Shaanxi Electric Power Equipment Co., Ltd., Shaanxi Yangxian bowl Niu Ba Power Co., Ltd., Shaanxi moist Water Industry Co., Ltd., six subsidiaries. Registered capital of the company is RMB 50 million yuan, the company's total assets of nearly 11 billion yuan, the group headquarters is located in Xi'an hi tech Development Zone Tangyan Mong block, modern city. The group recently prepared to enter the logistics and warehousing areas of investment, the need for new brand image.
洞见：
先知团队通过对实地调研，广泛采集命名诉求，深层挖掘企业内涵和企业价值观，最后得出创新，安全，诚信，整合四个企业个性作为命名创意点，之后与企业高层进行多次交流协商，最终确定以体现企业创新为核心命名原点。紫气东来寓意为向着光明的前途不断向上，寓意企业的朝气和活力，一种不断进取的精神。这也是新物流品牌内涵的核心。
Insight:
Prophet team through field survey, collect a wide range of naming demands and deep mining enterprises connotation and the enterprise values. Finally, it draws the conclusion that the innovation, security, integrity, the integration of four corporate personality named as the creative point, after with top managers of many consultations and exchanges, finally determined to reflect the enterprise innovation is the core of the named origin. Sabingga sukdun dergici jimbi meaning toward a bright future upward, meaning the vigor and vitality of the enterprise, an enterprising spirit. This is the core of the new logistics brand connotation。
解决：
中文名：东厚名称释义：东，意指东方，有旭日东升之意；厚，厚德载物、实力雄厚；名称寓意企业兼实力、资产于一身，能够在行业中独占鳌头，成为业界的翘楚和中坚力量；同时，名称整体大气简洁，具包容性，发音朗朗上口，易于口碑宣传。 英文释义： Denseast是固有词dense和east组成。Dense代表着“浓厚”east指向着‘东’此名称与东厚的含义和声调非常匹配，dense同时也体现了东厚在商业里的热爱与精深的知识，尾音有着‘est’的发音在英文里意味着‘最好’，发音简单大方，名称适合东厚在各行业里发展。
Solve:
Chinese Name: definition of the thick name in East: East, refers to the East, the sun rises in the East; thick, virtuous, the strength of the; name implies that the enterprise and strength, assets in a body to champion in the industry, to become the industry leader and backbone; at the same time, the name of the overall atmosphere is concise, inclusive, pronunciation catchy, easy to word-of-mouth publicity. Denseast is the inherent word dense and East composition. Dense stands for "strong" East Point to the 'East' with this name and East thick meaning and tone are well matched, the dense but also reflects the East thick in the business of love and deep knowledge, coda has a 'EST' pronunciation in English means' best ', simple and elegant pronunciation name for East thick in the industry development。
