拜勒尼
融合尖端技术，铸就领先品牌
背景：
河北鑫鑫木业集团历经15年的沉淀，是一家涉及人造板、原料林、进出口、OEM加工等多项产业的综合性、集团化企业。旗下拥有鑫木和拜勒尼两大品牌，现有员工1100人，总资产12亿元，是河北省林业重点龙头企业、河北省科技型企业，公司坚持的多元化发展战略。下一个五年到十年，家具行业存在着众多机遇。经销商拆店，市场洗牌，为优秀品牌和新品牌提供了机会;电子商务、地县市场的崛起、规模并购、个性化市场等也将为企业提供新的发展机遇。
Background:
Hebei Xinxin wood group after 15 years of precipitation is a relates to artificial board, raw material forest, import and export, OEM processing and other industries a number of integrated group of companies. Flag with Xin wood and Baileni two major brands, existing staff of 1100 people, with total assets of 1.2 billion yuan, is Hebei province forestry enterprises, Hebei Province Science and technology enterprises, the company adhere to the diversified development strategy.
洞见：
需要新命名的品牌不同于传统人造板材制造，它率先引进先进的生产设备，瑞典Metso热磨机和瑞士Steinemann砂光机，建成年产30万立方米中高密续纤维板连续平压项目，引领行业的尖端，为高端客户提供品牌服务。是长江以北单线产能最大的生产线，被列为国家发改委资源节约与环境保护重点项目。
先知受邀为其打造一款具有国际化风格、大气、适用于当前市场的中文品牌名称，并为其打造一个高端的定位。先知有服务王力门业，华爵门业，今朝英迈门业的经验，因此前期的行业分析及调研轻车熟路，此次任务的主要难点在与企业的发展战略及定位如何高度统一。
Insight:
Need a new name brand different from traditional artificial plate manufacturing, it took the lead in the introduction of advanced production equipment, Metso hot mill in Sweden and Switzerland Steinemann sand machine, built with an annual output of 30 million cubic meters in Gaomi continued fiberboard continuous flat pressing project, the tip of the leading industry, provide service brand for of high-end customers. North of the Yangtze River with the largest production line capacity, is listed as the national development and Reform Commission resource conservation and environmental protection key projects.
Prophet service Wang door, door Hua Jue, current Ingram micro industry experience, so early industry analysis and research, hundreds of times, the main difficulty of the task in and enterprise development strategy and positioning to a high degree of unity.
解决：
中文名：拜勒尼，简洁大气国际化，符合企业新品牌的发展需求，英文名：Baluxne [beɪ'lʌksni:] ，SLOGAN: 至臻工艺 缔造经典，名称释义：名称源自单词babe，宝贝；luxury,奢华；new，新的。中文名称是与对英文名称的音译，“拜勒尼”，高端大气，体现一种奢华感与国际感。名称将爱、家居设计和生活品质完美结合在一起，极富活力与时尚气息。追求爱，追求生活品质，又贴合年轻消费群体的情感诉求，便于记识并吸引眼球，易于品牌宣传和推广。
Solve:
Chinese Name: Baileni, concise atmospheric internationalization, in line with the development needs of the enterprise brand new, English Name: Baluxne are over'l had ksni:], to attain the process of SLOGAN: create classic, the interpretation of the name: the name derives from the word babe, baby; luxury, luxury, new, new the. Is the name of Chinese and English name transliteration, "Baileni", high-end atmosphere, embodies a sense of luxury and international sense. The name of love, Home Furnishing design and quality of life of the perfect combination, full of vitality and fashion. The pursuit of love, the pursuit of quality of life, and the emotional appeal of the young consumer groups, easy to remember and attract the eye, easy brand publicity and promotion.
