盛宇成
聚力本土品牌新格局
项目背景：
公司位于苏州，目标客户是塑胶注塑、挤出厂（汽车、电子塑胶注塑、挤出成型）。 企业优势：了解行业所有材料特性、选材专业、精准——帮助企业找到最合适的材料，协助解决国内汽车、电子电器行业材料难题 ，缩短企业开发产品周期，精确定位市场，为企业节省时间，节约成本。企业经营范围 塑胶化工原料和制品的代理、研发、销售以及技术转让；涉及汽车、日化、工具、电子、机械等；自营和代理各类商品和技术的进出口业务。为进一步寻求品牌突破，华昌邀请先知为其提供全新的品牌命名、品牌设计以及品牌形象塑建等工程。
Project background:
Company is located in Suzhou, the target customer is plastic injection molding, extrusion factory. Business advantage: to understand the industry all material properties, material professional, accurate, help enterprises to find the most suitable materials, help resolve the domestic automotive, electrical and electronic industry problem of materials, enterprise product development is shortened cycle, accurate market positioning, for the enterprise to save time, save the cost. Business scope plastic chemical raw materials and products agent. To further seek a breakthrough brand, Huachang invited prophet to provide new brand naming, brand design and brand image sculpts and engineering.
名称创意：
在进行命名之前，先知命名团队先从政策背景，政策影响观察，市场趋势等八个层面读懂客户，之后通过新品牌目标消费群定位、新品牌定位、新品牌命名策略对新品牌进行分析，在此基础上比对国外品牌和国内品牌命名，经过多重方案的提案与筛选最终敲定了“盛宇成”简洁大气，中国气质，不失国际品质。“盛宇成”，体现了企业的自信，为消费者绘出美好蓝图，通向成功之路和光明前途的美好含义。
Name originality:
Before the name of the prophet named team first from the policy background, policy effect, market trends and other eight level read customers, followed by the brand new target consumer group positioning and new brand positioning, brand new naming strategy for the brand new analysis, based on than the foreign brands and domestic brands of naming, after multiple project proposals and screening finalized the "Sheng Yucheng" simple atmosphere, the Chinese temperament, not loss of international quality. Sheng Yucheng, reflects the confidence of the enterprise, draw the blueprint for the consumer, the road to success and the bright future of the bright future.
整体形象：
盛宇成，“聚力本土品牌新格局”的定位。设计团队以客户企业的行业属性入手，“浑然天成”的图案设计阐释环保的理念；绿色和蓝色两个半圆组成圆形图案，阐释了一阴一阳谓之道的世界观；循环向上，不断突破创新，彰显了盛宇成的发展前景。品牌识别体系的核心色彩识别科技蓝，在品牌延伸情感色彩体系中，注入高端的颜色印记- 环保绿，提升品牌情感识别力。将精致细腻的品牌语言转变为系统化简练的品牌识别符号。
Overall image:
Sheng Yucheng, cohesion local brand new pattern positioning. Design team in the enterprise customers the industry attribute of, "cathartic" pattern explaining the design of environmental protection concept; green and blue two semi-circular composed of circular pattern, interpretation of the Yin and Yang, that way the world outlook; upward cycle, continuous breakthroughs in innovation, highlighting the Sheng Yucheng prospects for development. The core of the brand recognition system is the color identification technology blue, in the brand extension of the emotional color system, the injection of high-end color mark - green, enhance brand emotion recognition. The delicate and delicate brand language into the systematic and concise brand recognition symbol.
