龙鹏国际
大鹏展翅，龙飞九天
项目背景：
北京龙鹏国际航空服务有限公司是一家以机场地面服务外包业务为核心业务的服务型企业。公司的主要业务包括：航空客、货运销售代理、机场呼叫中心服务外包、机坪服务外包、机场货站管理外包、同城快递服务等。公司为内蒙古呼和浩特、包头、鄂尔多斯、乌海、巴彦淖尔五个机场提供上述全部或部分业务的外包服务。公司的三大目标：为员工提供发展的平台，为客户提供优质的服务，为行业提供创新的模式。作为票务行业领航者，龙鹏国际在整体环境低迷的情况下依然实现了较大增长，这与龙鹏的100%服务定位有直接关系，为了让企业形象进一步明确，龙鹏找到了先知为其进行品牌命名、企业形象塑建等一系列全案服务。
Background of the project:
Beijing longpeng International Air Services Limited is a company in the airport ground service outsourcing business as the core business of service enterprises. The company's main business includes: air passenger, cargo sales agent, call center outsourcing services, airport apron service outsourcing, airport cargo terminal management outsourcing, city courier services etc.. As the ticketing industry leader, long Peng international overall environment in the downturn is still achieved great growth, which have a direct relationship with the 100% service location of Long Peng, in order to make the enterprise image to further clarify, Long Peng found a Wewin for its brand name, corporate image building and a series of full service.
面临挑战：
展望2015年，全球经济发展将有所加快，世界经济增长可期；我国经济增长有望处在合理区间。居民收入进一步增加，境内游、境外游的人数有望超过9000万人次，飞机作为旅行方式的重要组成部分，将迎来进一步的爆发。但是同时国内混乱的竞争局面又给行业的发展造成了一定的制约。中国旅游市场竞争进一步加剧。在这种背景下，先知中国需要为龙鹏国际明确一个发展方向和发展战略，让企业走出市场的迷雾，争取更大的发展。这个方案需要对整个市场和企业都要有深刻的理解和眼界。这对先知来说，是一次极大的挑战。
Facing the challenge:
Outlook 2015, the development of the global economy will be accelerated, the growth of the world economy period; China's economic growth is expected to be at a reasonable interval. Chinese tourism market competition further intensified. In this context, the Wewin China need for long Peng international a clear development direction and development strategy, enterprises out of the market of fog, and strive for greater development. This program needs to have the profound understanding and vision of the whole market and enterprise. This to the Wewin, is a great challenge
解决方案：
经过先知团队的讨论和调研，我们为其定名“龙鹏国际”。寓意“龙腾天下，鹏程万里”，寓意美好，发音响亮有力，让人过目不忘，记忆深刻；根据龙鹏的命名，我们为其设计了一款大气的、以太极为基本图形的LOGO，整体色调采用天蓝色，寓意广阔的天空和市场；内部采用云的形状，给人以腾飞的感觉。通过命名和LOGO的设计，我们进行了一系列的品牌设计延展，VI设计采用开阔的蓝色天空，给人一种“天高任鸟飞”的联想；网站设计也是采用蓝白相间的设计，醒目而又辨识度。与企业机票业务的属性关联度高。网站构建通过先知网络团队的努力，CGI、PHP、SQI等程序的优化设计，让整个网站浏览流畅，安全性高。通过整体的协调和努力，完成了对龙鹏国际的全案设计。
The solution:
After the Wewin team discussion and research, we named "long Peng international for its". Meaning "dragon world, have a bright future.", meaning beautiful, sounds loud and strong, let a person gifted with an extraordinary retentive memory, memory deep; according to Long Peng's name, we a atmosphere for its design, Tai Chi is the basic graphics LOGO, whole is tonal with sky blue, meaning the vast sky and the market; the internal use of the shapes of clouds, in order to give people the feeling of soaring. Through the design of naming and LOGO, we design a series of brand extension, Website construction through the Wewins network team effort, optimization design of CGI, PHP, SQI and other procedures, let the whole website is smooth, high safety. Through the overall coordination and effort, the completion of the case design of long Peng international.
