中广国旅
区域品牌的全国布局拓展之路
北京中广国际旅行社有限责任公司（ZGITS）成立于1999年，是在工商局登记注册，全额缴纳质量保证金的国际旅行社，是经国家旅游局批准的特许经营中国公民出境旅游的组团社。是中国旅行社协会(CATS)常务理事单位，北京市旅游协会(BTIA)会员。北京中广国际旅行社自成立以来，一直本着“开拓创新，保证质量，热情服务”的宗旨，竭诚为社会各界提供优质、舒适、价优的旅游服务，并拥有一批经验丰富、高素质的管理及业务人员队伍。
Beijing zhongguang international travel service co., LTD. (ZGITS), founded in 1999, was the international travel agency registered in industrial and commercial bureau with quality margin. It was Chinese citizens outbound tourism licensing agency approved by the national tourism administration and also the standing director unit of China association of travel service (CATS) and Beijing tourism association (BTIA) members.
公司下设13个部门，另有40多个门市遍布北京市区各处，公司现有员工300多人，能够接待国内外各种团队、散客、会议，并免费提供旅游咨询服务。北京中广国际旅行社经营项目：接待国内外各旅行社、合作单位来京旅游团体及散客；组织、办理中国公民国内旅游及出境旅游；承办各种行业、档次的会议和专项、特色旅游；代订机、车、船票；提供其它委托代办服务。
Company consists of 13 departments, and more than 40 each outlets around downtown Beijing, the company existing staff are more than 300 people, and it has the ability to entertain a variety of teams and individual clients at home and abroad. BZGITS services: reception of domestic and foreign travel agencies, cooperation companies and travelers; domestic tourism and outbound tourism; meetings, special tourism, tickets booking, transportation for a variety of industries and other concierge services.
中广国际旅行社作为一个国际旅行社，这个名称得体庄重，一个“广”字就道出了旅行公司的业务范围之广。先知命名在为中国国际旅行社做品牌设计时，首先考虑到旅行公司带给人们的愉悦感，其次考虑到旅行公司本身的属性，需要给人以轻松、快乐的感觉，所以，中广的形象设计主体是一朵由红、橙、黄、绿、蓝五色花瓣构成的小花，显得简单、清新、可爱，令人倍感舒适，而这也正是旅行公司所诉求的。
As an international travel agency, this name is very appropriate, the name shows the wide scope of the business. The brand design shows the warmth and pleasure brought by the travel agency. The image makes people relaxed and happy, the logo is very simple, pure, fresh, and lovely with the colours of orange, yellow, green, and blue.
