佳百信国旅
旅行如此任性
项目背景：
中国出境旅游人次超过德国与美国，成为世界第一大出境旅游市场。同年中国游客境外消费总额达到1020亿美元，也使中国成为世界第一大出境旅游消费国。中国出境旅游市场与结构近年来发生了很多变化，第一是每年倍增的游客数量，过去十年中，中国人出境旅游人次的年均增长速度高达18％。第二是中国游客开始注重深度体验和探索，中国游客的足迹遍布世界各个角落。第三就是境外消费不断增长。最后就是中国出境游客源地从原来传统上的中国东部沿海地区逐渐向中部地区，以及西部地区的二三线城市转移。
Background of the project:
The number of Chinese outbound tourism has more than Germany and the United States, as the world's largest outbound tourism market. The same year, Chinese tourists consumption abroad , China has become the first outbound tourism consumption in china. China's outbound tourism market and the structure of a lot of changes in recent years, the first is the number of year doubled the tourists, in the past ten years, the average annual growth rate of China's outbound tourism trips up to 18%. Second is China tourists began to pay attention to the depth of experience and exploration. The third is the overseas consumption growing. Finally is the China source of outbound tourists from the original China traditionally eastern coastal areas gradually to the central region, and western regions of the two or three line of the city transfer.
面临挑战：
预计整个中国的出境游市场将会保持非常快速的增长态势，政府对境外游限制的放宽，以及有更多中国中产阶级规模的不断壮大是中国境外游市场爆发的主要原因。火爆的市场造就了火爆的竞争场面，中国的旅游公司、旅行社多大数十万家，可以说中国的旅游市场正处于战国争雄的时期。得益于市场的强势，一些即使实力不强的旅行社也能活的非常好。但是市场的竞争永远是优胜劣汰的，旅游市场早晚会进行新一轮的洗牌。届时，一些服务能力不足、客户体验不好的旅游公司将会被淘汰。面临严峻的市场局势，北京佳百信国际旅游公司找到先知，为其公司进行命名，并帮助其塑建品牌形象，以期在激烈的竞争中稳步发展。
Facing the challenge:
It is expected that the entire China outbound travel market will remain very rapid growth trend, the overall economic slowdown Chinese in recent months, Unpopular market created hot competition scene, travel Chinese travel companies, agencies and more large number ten, it can be said China tourism market is in the period of Warring States contend for hegemony. Thanks to the strength of the market, some even if the strength is not strong in the travel agency can live very well. But the market competition is always survival of the fittest, tourism market as early as the party for a new round of reshuffle. By then, some service ability is insufficient, the customer experience is not good travel companies will be eliminated. Facing severe market situation, find the Wewin good Beijing Baixin international travel company, for the company name, and help the establishment of brand image, in order to develop steadily in the fierce competition.
解决方案：
面对市场上日益严峻的激烈形势，要想在竞争中拔得头筹，一个好的名字和定位是必不可少的。先知命名设计团队通过调研和头脑风暴，为其定名“佳百信”，寓意“美好的旅途，千万人的信誉保证”，突出了公司诚信为本的经营方式和一切为客户着想的服务态度；同时为其延伸出了“服务100%、诚信100%、满意100%”的经营理念。十分符合公司的服务行业属性，并给予消费者信心上的保证，给人以安全感；同时在众多的旅游公司中具有鲜明的辨识度，有利于品牌形象的塑建。
The solution:
In the face of increasingly severe market competitive situation, in the competition to win, a good name and location is essential. The Wewin named design team through research and brainstorming, as its name "good letter", meaning "a wonderful journey, millions of credibility", highlighting the company integrity-based business and everything for the sake of customer service attitude; at the same time as the extension of the "service 100%, the integrity of 100%, with 100%" business philosophy. Very much in line with the company's services industry attributes, and give consumers that confidence, give a person with a sense of security; at the same time distinct recognition in many travel companies are conducive to the brand image construction.
