布衣库
终端渠道品牌创新发展之道
布衣库的品牌理念是平凡缔造非凡，是专业的服装自由品牌零售商，运用时下国外最流行的SPA模式理念经营管理，作为SPA模式的效仿者，布衣库将使终端的消费群体对时尚的理解和追求更加深入。品牌的商品线和价格线涵盖范围更广：商品线—男装系列、女装系列、童装系列、家居服饰系列和各种服装配饰等，而且每个系列又分为大众、时尚、前卫、个性等系列。
The brand idea of Augoniu is extrodinary comes from ordinary, it is a professional clothing brand retailer with the operation and management model of the most popular SPA concept, and has more in-depth understandings of fashion. Brand's product line covers a wider range: men's, women's clothing series, children's wear series, in-house clothes and clothes accessories.
布衣库是朴素的奢华。“朴素”和“奢华”本是两个极端，但本品牌却将这两个极端完美的糅合在一起，给你一种“朴素”的感觉却不失“奢华”的感受，让消费者体验到一种优雅风尚却又同时拥有典雅和时尚的服装独特设计。
Augoniu stands for the iuluxury of the ordinary. "Simple" and "luxury" are the two extremes, but this brand is the perfect blend of these two extremes and gives people a sense of "simple" but "luxury" , consumer experience is focused on elegant fashion and unique design. Augoniu conveys the message of a new understanding of luxury.
先知命名创意的布衣库,英文名为“Augoniu”其创意来源：Austere朴素的，无华饰的，Gorgeous漂亮，美丽，和New新潮的，流行的，在于向目标受众传达出一种全新的服饰风格——“朴素的奢华”，围绕该品牌理念，创意新名称Augoniu与其匹配的中文名“布衣库“相得益彰。不仅彰显了本品牌朴素奢华的时尚气质，而且传达了本品牌与时俱进，引领时尚潮流的发展理念。先知在为其做品牌设计时，巧妙将朴素和奢华这两种截然对立的风格融为一体。红白两色，有一种阳春白雪之感，但同时传递出热情、火辣而时尚的感觉。
The English brand named "Augoniu":Austere simple, minimalist decoration, Gorgeous beautiful, beautiful, and New trendy, popular, is that the target audience to convey a new dress style - "simple luxury" around the brand concept, creative new name Augoniu its matching Chinese name "commoner library" complement each other. Not only demonstrates the simplicity of the luxury fashion brand temperament, but also convey the brand with the times, leading the fashion trend of the development of philosophy.The brand design done by Wevin mainly considered the two completely opposite style of simplicity and luxury, the collocation of red and white delivers a sense of elegance, but also shows a feeling of warm and fashion.
