彩虹梯英语
昆山英语培训领域领军品牌
背景：
彩虹少儿教育是时代教育集团旗下的青少年高端教育品牌，旨在为4-17岁的青少年提供全科一站式的优质教育服务及个性化学习解决方案。彩虹教育是个人语言学习解决方案领域的研发者和创新者，我们专注于如何提高每一个孩子对于英语使用能力的学习效率和训练效果，是目前昆山唯一采用非传统班级概念进行授课训练的少儿英语学习中心。但是多年来由于知识产权保护意识不强，一直没有注册商标。彩虹名字的商标也被别人抢先注册。还有一项重要的需求就是随着公司的国际化，英文品牌形象也亟待塑建。
Background:
Rainbow children's education is education in the age group under the brand of juvenile high education, aims to provide quality education services and personalized general one-stop for 4-17 year olds learning solutions. Rainbow education is a personal language learning solutions in the field of developers and innovators, we focus on how to improve the ability of each child for the use of English learning efficiency and the effect of training, Kunshan is currently the only non traditional classes are taught by the concept of training children's English learning center. But over the years due to the awareness of intellectual property protection is not strong, there has been no trademark registration. The rainbow name trademark was being registered first. Another important requirement is with the company's international brand image, English also needs to be built.
洞见：
先知命名通过全方位的深入解读，了解到公司荟集了上百位优秀中外语法、口语及应试考试等语言教育专家，已帮助众多考生在小升初、中考、雅思、托福及口语领域达到理想高分，成为英语培训领域领军品牌。公司秉承“提升自我，提升社会价值！”的企业使命下，不断学习进取，创建优秀教育品牌，正在朝国际化教育迈进。原有的品牌价值如何最大化用到新的品牌体系当中成为此次命名重点考虑的方向。同时先知命名团队把英文的调研和定位作为重中之重。
Insight:
The Wewin named through in-depth interpretation of a full range of, to understand the company built up expert hundreds of outstanding Chinese and foreign grammar, spoken language education and examination etc., has helped many candidates to reach the ideal score in the beginning of a small rise, exam, IELTS and TOEFL and spoken English training field, become a leading brand in the field. Companies adhering to the "self-improvement, enhance the social value!" The mission of the enterprise, continuous learning progress, creating excellent education brand, is moving toward internationalization education forward. How to maximize the value of the use of the original brand new brand system become the key direction for naming. At the same time the Wewin named team to research and positioning English as priority among priorities.
解决：
在命名风格确定后，先知中国命名全面了解英语培训行业，认为延承彩虹的品牌价值积累，作为命名的重要方向。加入行业属性及品牌给客户带来的价值，于是选取“梯”字来体现。最终定名“彩虹梯”，名称承载品牌价值积累，同时提出“梯”的概念，既体现行业属性，又体现出消费者的心理诉求。英文定名“CORHOMTIC”，体现彩虹，进步，上升。在LOGO设计中，先知设计团队充分把名字的内涵作以挖掘，时尚绚烂，符合受众人群的喜好。
To solve the:
In naming style is determined, the Wewin Chinese named comprehensive understanding of English training industry, that the accumulation of the extension of the rainbow brand value, as an important direction of naming. After joining the industry attributes and brand value to the customer, then select "ladder" words to reflect. The name "Rainbow ladder", name of carrying value of brand accumulation, at the same time put forward the "ladder" concept, not only embodies the attributes of the industry, but also reflects the psychological demands of consumers. English named "CORHOMTIC", reflect the rainbow, progress, rise. In the LOGO design, the Wewin design team fully take the name of connotation to mining, fashion gorgeous, meet the audience preferences.
