百程旅行网
个性化、超体验、最专业
背景：
客户是国内首家O2O出境旅行服务公司。每年为超过50万人次消费者提供优质出境旅行服务。专注出境旅行，作为新型出境旅行服务机构，凭借“科技创新和服务体验”两项优质表现被北京市旅游委评定为“5A级旅行社”。我们致力于将互联网与传统出境旅游相结合，为消费者提供“个性化、超体验、最专业“的出境旅行服务。
Background:
The customer is the first domestic O2O travel Service Corporation. More than 500000 people each year to provide consumers with high-quality travel service. Focus on outbound travel, as a new type of outbound travel services, by virtue of the "scientific and technological innovation and service experience" two excellent performance by the Beijing Tourism Committee assessed as "5A grade travel agency". We are committed to the Internet and traditional outbound tourism combined, provide "personalized, super experience, the most professional" outbound travel services for consumers.
洞见：
先知中国命名首先对旅游电商行业进行了全面而深入的了解，掌握了其大体的定位规律和方法，之后，先知中国命名对项目品牌进行了多角度的精准了解，对其功能属性充分解读，把其理解为向人们推荐更过的好玩的地方，以及给客户最好的旅游体验，进而对其进行命名定位：百程旅行网，百大行程，百分服务。
Insight:
The Wewin China named first on the tourism business industry conducted a comprehensive and in-depth understanding, mastering the general positioning rules and methods, the Wewin, China named on the project brand accurate understanding of multi angle, full interpretation of the functional attributes, to understand it as the recommended more fun place to the people, and give customers the best travel experience, and then naming and locating on the way travel network: 100, 100% service travel.
解决：
通过命名定位的确定，先知中国命名“个性化、超体验、最专业”功能特点，提炼出“百”这一命名核心字，表现出该平台的可选择性，周到的受众体验，转变受众角色，使其具有更多选择，更好的行程。由于此网站为旅游出行功能，先知中国命名由此提炼核心字“程”以此表现该平台所带给受众的核心价值，最终确定名称“百程旅行网”。
To solve the:
By determining the naming and locating, the Wewin of China named "personalized, super experience, most professional features, extracted from the" hundred "the naming of core words, showing optional of the platform, attentive audience experience, change the audience role, make its have more choice, more good trip. Because this website for travel function, the Wewin named Chinese core value thereby refining the core word "process" to show the platform brings to the audience, and ultimately determine the name "Bai Cheng journey net".
