吉美家政
吉祥美满的新生活方式
背景：
吉林省吉林市的王总是先知的5年前的老客户，2014年王总的一个朋友筹划成立一家高端的家政公司，因为以前两次愉快的合作，王总推荐了先知中国命名公司给朋友，促成了这次合作。品牌创始人对于新的家政公司的定位及策划没有深入的研究，先知团队的建议是新的家政公司定位与引领健康的生活方式。整体品牌风格为高品质，现代时尚，有效的区隔于现有的竞争对手。
Background:
Jilin province Jilin City Wang always Wewin 5 years ago the old customers, in 2014 a friend Wang overall planning to set up a high-end homemaking company, because the previous two pleasant cooperation, Wang recommended Wewin China naming companies to a friend about this cooperation. Founder of the brand positioning for the new domestic company and planning does not have the thorough research, Wewin team suggestion is homemaking company locates new and leading a healthy lifestyle. The overall style of the brand as a high-quality, modern fashion, the effective area to separate from the existing competitors.
洞见：
先知命名团队通过与品牌创始人的多次讨论以及对品牌理念，目标受众等多方面的深入分析解读，认为本次工作的重点应更加关注精神层面的品牌和受众诉求，并给该品牌定位于给客户创造的全新的环境及体验上，因此，先知命名团队把命名重点聚焦在中国文化及新时代中国人的生活方式上，并希望能找到一个新生活的代名词。
Insight:
The Wewin named team through many discussions and founder of the brand and the brand concept, in-depth analysis of the interpretation of the target audience and so on, that the focus of this work should pay more attention to the brand of the spirit level and audience appeal, and gave the brand positioning to give customers a new experience to build environment and, therefore, the Wewin named the team named focused on the new era of Chinese culture and Chinese people's way of life, and hope to find a synonym for the new life.
解决：
先知命名团队大量搜集可体现现代生活情趣的语境，兼顾品牌气质，综合考虑名称用字的音形义，最终敲定“吉美”。“吉美”，运用了中国的传统的吉祥文化，美强调的是现代生活品味，正是生活最高思想境界。“吉”，同“吉祥”，美满团圆的家文化，美即美丽、美好之意。吉美，提倡新的生活态度和生活方式，提倡以家庭为中心的新生活方式。后续先知设计团队又为品牌设计了LOGO及VI形象。
To solve the:
The Wewin named the team the massive collection can reflect the modern life of the context, both brand temperament, considering the characters of the name of sound meaning, to finalize the "jimmy". "Jimmy", the use of Chinese traditional auspicious culture, beauty is emphasized in modern life taste, it is the highest realm of thought of life. "Ji", "auspicious", with the happy reunion of the family culture, beauty beauty, beauty of italy. Jimmy, advocating new life attitude and life style, advocating family centered new way of life. Following the Wewin design team and brand design LOGO and VI image.
