博奥神州
专业全球航空公司中国总代理
背景：
2007年3月先知命名的客户华讯再次选择先知为新成立的公司起名，新公司定名博奥神州，是具有中国航空运输协会颁发的航空一类代理资质的航空客货运服务企业，主要从事国际各大航空公司在中国地区的客运销售总代理业务。在成立之初，博奥神州公司即凭借优质的服务，成功签订了多家国际航空公司的中国总代理经销业务，其中包括布鲁塞尔航空公司、冰岛航空公司、马耳他航空公司、巴拿马航空公司、南非航空公司、以色列航空公司(货运)、维珍蓝航空公司、意大利航空公司、大溪地航空公司、奥林匹克航空公司、巴西航空公司等。
Background:
In 2007 March the Wevin named customer Huaxun again select the Wevin as the new company name, the new company named Boao Shenzhou, is issued by China Air Transport Association of aviation of a class of agent qualification of the air passenger and freight service enterprises, mainly engaged in the major international airlines in China passenger sales agent business. In the beginning, Boao Shenzhou company with quality service, successfully signed a number of international airlines in China general agent distribution business, including Brussels airlines, Iceland airlines, Malta airlines, Panama airlines, South African Airways, Israel Airlines (freight), Virgin Blue Airlines, Italy airlines, Tahiti airline, Olympic Airways, Brazil airlines.
洞见：
先知命名团队首先对旅游服务行业进行了全面而深入的了解，掌握了其大体的命名规律和主要命名方法，之后，先知命名对项目品牌进行了多角度的精准了解，对其功能属性充分解读，把其通俗化理解为向人们提供优质的旅游服务，快捷方便，以及快速通达全球的服务能力，进而对其进行命名定位：博大，专业，快捷。
Insight:
The Wevin named team first conducted a comprehensive and in-depth understanding of the tourism service industry, grasp its general naming rules and main method named after the Wevin named for the project brand accurate understanding of multi angle, full interpretation of its functional properties to its common understanding for the provision of quality tourism services to the people convenient and rapid access to global service capability, then named the positioning of its: open, professional, fast.
解决：
通过命名定位的确定，先知命名认为“广博浩大”这一一核心特点，提炼出“博”这一命名核心字，表现出该平台的主动性，周到的受众体验，“奥”字也传递相似的信息。神州作为地域的概括名称，更有效直观的表达了企业实力及发展的积极诉求。先知命名由此提炼核心命名“博奥神州”以此表现该平台所带给受众的旅游带来最大便利，最终集团领导一直通过名称“博奥神州”。先知团队后续为客户设计了Logo及形象。
To solve the:
By determining the naming and locating, the Wewin named "broad vast" of the one one core features, extracted from the "Bo" the core word naming, showed initiative of the platform, attentive audience experience, "Austrian" word similarity information transfer. China as a regional summary name, more effective and intuitionistic expression of a positive demand strength and development of enterprises. The Wewin named thereby refining the core named "Boao Shenzhou" to show the platform to bring the audience to bring the biggest convenience of travel, the final group led by the name has been "Boao shenzhou". Prophet team follow-up for the customer to design Logo and image.
