裕融投资
文化提升品牌价值
项目背景：
裕融投资管理有限公司是经工商行政管理局正式批准成立,注册资本金为1000万元,公司以扶持中小企业发展为己任,努力让每个人通过投资理财获得财富为目标,为发展前景良好的中小企业提供:项目投资、资产管理、投资管理、助贷咨询服务、实业投资、金融信息服务,推动中小企业持续健康发展。
裕融投资管理有限公司以专业的经营理念，通过建立合理的法人治理结构、严密的风险控制体系、透明的信用评估体系、创新的精神、规范化的企业和组织,立志成为投资行业的领导品牌。
Project background:
Yu Rong Capital Management Limited Corporation is formally approved by the Administration of Industry ,with register capital of 100 million, the company provide good prospects for the development of small and medium enterprises: industrial investment, project investment, investment management, asset management, help the loan advisory services, financial information service and folk lending intermediary services, promote the sustained and healthy development of small and medium enterprises.
Yu Rong Capital Management Limited Corporation is specialized in the business philosophy, the spirit of innovation, through the establishment of a reasonable corporate governance structure, close risk control system, transparent credit assessment systrm and innovative spirit. The company is specialized, standardized with the core competitiveness of the enterprises and organizations, to become investment industry leading brands.
面临挑战：
投资公司大力推广投资理财产品，让更多的人参与到了这个市场里来，进一步扩大了投资行业的影响力，许多普通老百姓也投身到了投资行业。随着投资服务的出现和逐步发展，专业化知识和能力将成为投资理财服务的重要组成部分，产品和服务的差异性将不可避免，品牌因素在个人理财服务的市场竞争中将扮演越来越重要的角色。
先知团队要做的就是让消费者把投资作为一个值得信赖的赚钱项目，提高客户的信心，让投资理财成为大众认可的理财方式。
Facing the challenge:
Investment companies devoted to promote investment products, to allow more people to participate in this market, further expand the investment industry's influence, many ordinary people also devoted themselves to the investment industry. With the gradually development of investment services, professional knowledge and ability will become an important part of investment banking services, differentiated products and services will be inevitably, brand factors play a more important role in personal financial service market competition.
What the Wevin team has to do is that to allow consumers to investment as a trusted money project, enhance customer confidence, make investment become a recognized managing money way.
解决方案：
“裕融”是极具中国韵味的名字，和中国古代的钱庄非常相似。古代的钱庄非常讲究信誉的，先知命名团队起的这个名字就是要给别人一种稳重、诚信的感觉。“裕”寓意富裕，“融”是调和，和谐的意思，寓意公司和客户之间和谐的关系。两字组合起来想要传达的赚钱、安全、稳定都能体现出来；同时两个字的丰富联想让“裕融”两个字容易识别记忆。“裕融”二字很好的把握了客户的心理诉求，对于投资公司来说是一个不可多得的好名字。
Solutions:
"Yu Rong" is a very Chinese sensed name, it is very similar to the Chinese ancient banks. Ancient bank is very particular in the credibility , the name of Wevin give has a sedate and honest feeling. "Yu" means "rich," “Rong” has the meaning of harmony, the harmonious relationship between the company and customers. Two words together convey the meaning of make money, security and stability; at the same time, abundant association made two words "Yu Rong" easily to recognized. "Yu Rong" two words grasp the psychological demands of customers, for the investment company is a good name .
