尚佰居
时尚厨房用具新选择
项目背景：
随着房地产市场的繁荣，随之而来的是家居产业的革命，客厅、儿童房、厨房等单一空间都被家居从业者和消费者反复研究，以期实现最佳的空间效果。其中，由于厨房里所涉及的产品种类较多，而同时“下厨是乐趣、厨房变厅堂”的呼声又逐渐得到了人们的认同，使得目前厨房已经为消费者最下重金打造的场所之一。“厨房变厅堂”观念得到普遍认同后，厨房成为房屋装修的重心之一。厨房里的每个细节都关系到以后的使用，因此近年来厨房家居用品的市场发展越来越快。
Project background:
With the prosperity of the real estate market, it comes after the revolution of home industry, living room, children room, kitchen and other single space are repeatedly researched, in order to realize the best room in order. Among them, the more varieties of products involved in , "cooking is fun, the kitchen turns into hall" gradually obtained people's approval, the kitchen has been one of the most heavily built place consumers."The kitchen is hall" has been generally recognized, the kitchen has become the center of house decoration. Each family will put great effort to decoration, every detail in the kitchen are closely related to the market in recent years, the development of the kitchen home industry runs faster.
面临挑战：
中国的家居用品市场已经趋近饱和，家居用品行业的准入门坎低，让大量的没有实力的厂家进入了这个市场，市场上家居用品良莠不齐，再加上在各大城市中宜家、无印良品登国际大牌的存在，更让很多国产品牌看起来档次低了很多。先知命名团队这次为安徽商贸公司命名，最大的挑战就是如何在国际大牌和中国大牌的围剿中突出重围，树立自己鲜明的品牌特色，同时让消费者能有眼前一亮。
Facing the challenge:
Chinese house industry has already saturated,house industry’s access threshold is low, so a large number of less strengthened manufacturers entered the market, the house industry was multi-leveled, some good and some bad, plus IKEA, in each big city in no stamp on the international major suit exists, lower the grades of domestic brand. Wevin this time name for Anhui trading company, the biggest challenge we faced is how to break through among international brands and Chinese large brands, to establish their own distinctive brand characteristics, at the same time brighten the consumers’ eyes.
解决方案：
根据对厨房家居用品的大量数据调研，先知命名团队根据厨房用品的特点和对市场的洞察，团队确定了“尚佰居”这一名字。“尚”寓意时尚，是对产品外观和功能时尚性的保证；“佰居”透露出本企业对千家万户生活环境的关注。三个字笔画简单，简单易记，同时突出了本行业的属性。根据这些理念，先知设计团队用简单明了的色调和形状进行了LOGO、VI、SI等一系列的设计，配合尚佰居这个名字，浑然天成。
Solutions:
Based on a large number of surveys on the kitchen house industry, according to the characteristics of kitchen and market insights, Wevin team identified the name as “Shang Baiju”. "Shang" means fashion, is a guarantee to the appearance and fashion function; "Bai Ju" reveals the enterprise concerns to thousands of households living environment. The three words are simple, easy to remember, also highlights the attribution of the industry. According to these ideas, Wevin designed a series of LOGO, VI and SI using simple color and shape, with the name make such a wonderful combination.
